Meet the team
We’re a technical content agency founded by a 20-year software veteran and a 10-year content marketing expert.
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Anthony Garone
CO-FOUNDER
Anthony Garone is a creative technology leader with a background in software development, audio and video production, and management. He’s hired and managed development and administration teams around the world for global corporations and startups.
He is a published author on Stairway Press and is the founder of Make Weird Music, an international community dedicated to shining a light on the world’s greatest musicians.
Anthony has been a content creator and software developer on the web since 1996, when he bought his first web domain.
Connect on LinkedIn and Twitter. Or check out his website.
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Ellis Friedman
CO-FOUNDER
Ellis is a content marketer and marketing strategist who got her start as a grammar patriot and fierce Oxford comma advocate.
With more than 10 years in B2B SaaS content marketing, she enjoys helping technical startups tell their story in compelling, meaningful ways.
Ellis is the author of the novel A Valediction and a number of incomplete future literary classics.
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John Potter
TECHNICAL WRITER
John loves the challenge of writing technical content that’s enjoyable and easy to understand. He’s written for years about blockchain and quantum computing. Now he’s honing his writing chops to conquer Kubernetes.
When it’s not snowing in Grand Rapids, you can bet good money that John’s somewhere in northern Michigan hiking and kayaking with his son. When it is snowing, he’s drinking from the fire hose learning about new tech.
Connect with John on LinkedIn.
Our Story
Ellis and Anthony met in 2018 while working full-time at a cybersecurity firm.
An acquisition, a layoff, and a global pandemic created the ideal environment for a joint venture focused on the technical content that they had both found so challenging to get from others when they worked in their respective fields.
Since 2020, Edify has worked with more than 40 clients to create strategic, quality content that sees them through acquisitions, VC rounds, rebrands, and more.
While clients laud Edify’s sterling wit, they also deeply appreciate our deep technical understanding, commitment to quality, and thoughtful approach.
Read more about us in Ellis’ interview with Go Solo.
Contact us.
We like working with cool people.
hello@edifycontent.com
(480) 205-7443
Where We Are
We’re based in the Phoenix metro area in Mesa near Scottsdale and Tempe. But we work with clients all over the globe, including California, New York, Canada, France, Germany, the Philippines, and China.