Content marketers that know tech

We’re a technical content agency founded by a 20-year software veteran and a 10-year content marketing expert.

Our Story

Edify Content was founded by Anthony Garone and Ellis Friedman. They met in 2018 while working full-time at a cybersecurity firm.

An acquisition, a layoff, and a global pandemic created the ideal environment for a joint venture focused on the technical content that they had both found so challenging to get from others when they worked in their respective fields.

Since 2020, Edify has worked with more than 40 clients to create strategic, quality content that sees them through acquisitions, VC rounds, rebrands, and more.

While clients laud Edify’s sterling wit, they also deeply appreciate our deep technical understanding, commitment to quality, and thoughtful approach.

In February 2024, Ellis found an opportunity she couldn’t refuse and Anthony took the reins. (Don’t worry, they’re still on good terms.)

Read more about us in Ellis’ interview with Go Solo.

Anthony Garone

Co-founder/CEO

Anthony Garone is a creative technology leader with a background in software engineering, audio and video production, and management. He’s hired and managed dev, DevOps, QA, and admin teams around the world.

He is a published author on Stairway Press and is the founder of Make Weird Music, an international community dedicated to shining a light on the world’s greatest musicians.

Anthony has been a content creator and web developer since 1996, when he bought his first web domain.

Connect with him on LinkedIn and Twitter. Or check out his website.

John Potter

Technical Writer

John loves the challenge of writing technical content that’s enjoyable and easy to understand. He’s written for years about blockchain and quantum computing. Now he’s honing his writing chops to conquer Kubernetes.

When it’s not snowing in Grand Rapids, you can bet good money that John’s somewhere in northern Michigan hiking and kayaking with his son. When it is snowing, he’s drinking from the fire hose learning about new tech.

Connect with John on LinkedIn.