Your technical B2B product is tough to sell.
We fix that.
We spent 20 years in dev and product leadership.
Software architects, IT/Ops, and DevOps engineers trust us.
We know tech products.
We know B2B sales.
And our technical marketing content fills pipelines fast.
More than a “content agency”
We don’t do “content marketing.” We help you meet your sales and marketing goals using technical content as the fuel.
Founded by a 20-year software engineer-turned-executive
Experience on both sides of the table as vendor and enterprise buyer
We write for the full buying committee, not just marketing personas
Fluent in sequence diagrams, protocols, integrations, and APIs
Support for both sales processes and marketing calendars
We’re technologists who get marketing and sales
What this means for you
You get a strategist, not a marketer: Someone who helps you avoid the patterns that make technical products sound the same.
Alignment of product, sales, and marketing: Our content strategy includes the needs of multiple teams, keeping your messaging, positioning, and copy clean and consistent
No more SME overload: Your engineers stop spending hours explaining the same thing because the content does it for them.
More MQLs, SQLs, and higher close rates: Because we speak the language of your buyer we know how to attract and close them with content.
Results?
Yeah, we get ‘em.
Our expert content helps sales and marketing leaders crush their business goals with high-end content that attracts and converts large organizations, including enterprises, US government, and non-profits.
-
Client: Professional services provider in education technology
Goal: Build pipeline using a list of target accounts
Work: End-to-end lead-gen campaign development and execution
Result: More than 100 director-, VP-, and C-level contacts downloading white papers at just $71 CPL!
-
Client: Payment processor SaaS
Goal: Increase brand awareness, organic traffic
Work: Social media management
Result: Quadrupled LinkedIn impressions from 687K to 2.7M in 11 months, increased engagement from 1.0% to 1.7%, and doubled inbound leads
-
Client: Data marketplace SaaS
Goal: Increase organic traffic
Work: Write high-quality SEO content & ebooks
Result: Quadrupled organic search traffic in 12 months from 500 clicks/mo. to over 2.2K clicks/mo.
-
Client: Make Weird Music
Goal: Audience-first content strategy to increase brand awareness and paid membership subscriptions
What we did: Developed and executed on a new content strategy that employs clickworthy video titles and thumbnails
-
Client: Docker container optimization SaaS
Goal: Build brand awareness and get attention on an open-source container repo of trusted, secure images
What we did: Wrote the GitHub and DockerHub README files, thought leadership articles, and social media posts that garnered attention and downloads
-
Client: Cost optimization SaaS
Goal: Develop brand awareness and acquire users
What we did: Wrote a thought leadership article targeting Hacker News, used a promotion strategy to get it to the front page, which netted 5K hits per hour for over 8 hours
Stop losing deals to preventable reasons
Just because you have content doesn’t mean you’ll win deals. But you’ll absolutely lose without it.
Every sales conversation is shaped by what you send before, during, and after the call. If your playbooks, one-pagers, and case studies aren’t doing the heavy lifting, your reps are flying blind and your prospects can feel it.
We build the critical content that supports every stage of the deal cycle. From sales playbooks to product deep dives to those “just-in-time” assets your reps ask for on Slack, we make sure your team has what they need to drive real conversations, not just recite talking points.
How we grow your SaaS business
Top B2B SaaS companies trust us to solve their content problems.
Here’s how we’ll help you too.
Attract qualified leads
“It took less than three days for our first piece of content with Edify to generate an inbound lead.” – R. Purcell
We craft engaging content designed to attract and nurture highly qualified leads—not just drive random traffic.
Boost engagement
“161 registrations for our happy hour!!! and counting” – C. Brown for a Data & AI Summit event
Our expertly crafted content grabs attention, ranks highly in search results, and motivates readers to engage.
Demonstrate SaaS expertise
“This doc is great, it actually got me excited about what we can achieve. For the first time I believe the market will see us how we see it (but previously failed to articulate).” – M. DeSouza
We produce clear, compelling content that connects with the market and converts—freeing your team to focus on what they do best.
Increase conversions
“Outstanding! I’ve never seen a spike like this before.” – J. Fulton after 711 new followers in 30 days
Our content strategically moves prospects through your sales funnel, converting visitors into loyal customers.
Measure your success
“We are seeing a wonderful jump in the conversion rate this week. Keep that content coming Edify!” – C. Harbut
We help you create a targeted content strategy, execute it effectively, and clearly measure your success.
Equip your sales team
“The case study is on point 😎 THANK YOU!!! Hoping to get this in front of the customer tomorrow.” – M. Kim
We develop powerful sales collateral, including case studies, white papers, and thought leadership pieces, designed to close deals and boost sales.
Trusted by 100+ tech companies, including:
Must-read content for smarter marketing
Based on thousands of reads, these articles are guaranteed to help you elevate your content and results.
This is what we typically hear from our customers…
“Finally! People who understand our product.”
“I can stop re-explaining our architecture to every vendor.”
“This draft reads like someone who has actually built software.”
“Wait, you want to meet our engineering team?”
Yes, we work with AI.
AI is a tool, not a threat. We’re technologists—we use the right tool for the job.
There are two types of content: cattle and pets. “Cattle content” is the typical top-of-funnel SEO content. We usually use AI for that. “Pet content” is specialized and has a specific goal—usually meant to speak to an executive or convert an important prospect. Humans write our pet content, but we might still use AI for ideation and gap-filling.
Quotes from our customers
Russ Andersson, RapidFort
“We interviewed 20 agencies and you’re head and shoulders above all of them.”
Christopher Lamonica, Fivetran
“This piece wouldn’t have been as detailed and effective without your expertise, thoughtfulness and talent! You truly nailed it and we’re so happy where it landed.”
Wanna see our work?
Most of our content is ghostwritten, so we can’t just link to it here on the home page.
But, if you reach out to us via the form below, we’ll share our sample deck and give you a good idea of the kind of stuff we do.
Let’s boost your business
Fill in the form below, then we’ll email you back within a day to discuss what our content strategy can do for you.
