Content that passes the technical buyer sniff test
With two decades of deep product experience, we know how to help you sell to B2B devs, engineers, architects, IT and Ops teams, and full buying committees. Our content blends technical clarity with real buying and selling experience so your reps can move deals forward with confidence.
The Edify approach
Nobody wants to “learn more,” “get started,” “talk to sales,” or “book a demo.” You won’t find any of that in what we do.
We build around how technical buyers actually evaluate products and how real sales cycles unfold. Gartner reports that seventy five percent of buyers want to self-educate, so we create accurate, engaging technical content that helps them move with confidence.
1. Learn your product like an engineer
We talk to your engineers and dig into your architecture, workflows, integrations, and real-world use cases so we can explain your product the way your buyers actually think.
2. Map the real buying process
Next we talk to sales and SEs to document deal stages, common objections, and the needs of each stakeholder. No fictional personas. Real committees and real patterns.
3. Build your sales content stack
We do not begin creating assets until we understand your business goals, sales motions, and how your product is actually sold. Once we do, we’ll get started on solution guides, architecture explainers, FAQs, comparison sheets, deep dives, and internal champion materials.
4. Refine content inside live deals
We collaborate with your customer-facing teams to validate what buyers respond to and tune the content based on real conversations.
What we deliver
Every technical sales cycle needs clear, structured content. Here are the types of assets we create for clients:
White papers and ebooks
Case studies and case scenarios
Solution and product guides
Architecture explainers and technical pages
Sales enablement materials (e.g. sales playbooks, email sequences)
Comparison sheets
Deep dive articles
Blog posts ready for AI overviews and discovery
Social content for demand gen
Lead magnets and playbooks
Landing pages
If your buyers need it to make a decision, we can build it.
Our Work
Lots of agencies do “technical content.” We do technical content your developers won’t roll their eyes at.
There’s never been a client we couldn’t serve because it was “too technical” or “too complex.” We’re not marketers writing tech content, like all the other guys.
Whether you’re creating a new product category or just need a few simple articles, we’re the team that’ll get it done right and fast.
*Actually, there was this one client that was too “technical” for us, but honestly, they were probably too early-stage and overly ambitious.
Pricing
Starter content package: $6,500 per month. You get 16 credits per month to use toward content production. For example:
Short-form blog article (1,000 words or fewer) : 2-3 credits
Long-form blog article: (1,000-4,000 words): 3-6 credits
Email sequence: 4-8 credits (depending on length, complexity)
Landing page: 4 credits
Social media posts: 5 for 2 credits
Need more? No problem. You can buy credits any month you need them, or we can give you a bigger monthly package.
Need less? We can work with that, too.
Our “LeadOps Engine” performance marketing package: starts at $12,000 per month. For Hubspot-based B2B businesses, we manage and provide:
Ad campaigns on LinkedIn and Google (ad budgets are separate)
Sales enablement materials (one-pagers, case studies, white papers, etc.)
Landing page development and management
Lead flow and list management
Email sequences and campaigns
Social media management
We can customize your content package as needed.
Our Process
We’re easy to work with and flexible. You don’t want to waste time and neither do we. No matter what you need, we’re happy to adapt and do what works for you.
Chat via Slack
Fast email turnaround
Weekly check-in meetings
Monthly content plans
Briefs and outlines for most pieces
Drafts with two rounds of revisions
“It took less than three days for our first piece of content with Edify to generate an inbound lead.”
— Richard Purcell
FAQs
Yes, these are actually frequently asked questions.
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We have a secret link to our example work deck. We’d be happy to share it if we weren’t ghostwriters, but that wouldn’t be fair to our clients, would it?
Just email us at hello@edifycontent.com for the link.
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Sure!
SEO blogging is $400+ for AI-generated articles, $700+ for human-generated
Case studies start at $800
Thought leadership pieces and ebooks start at $1,500
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We love generative AI! Mathematicians didn’t get upset because the calculator was invented, did they?
We think of AI as an incredibly fast junior-level writer with infinite knowledge. It never produces anything brilliant, but it’s a great starting point. We use it where it makes sense for the work we’re doing. Typically, that’s SEO blog articles.
Our AI articles aren’t just the output of a prompt in ChatGPT. Every AI generated article goes through several rounds of human editorial. That’s how we ensure you get a high-value, engaging article.
Generative AI is a tool that saves us time. Instead of spending 2-4 hours drafting, we spend 20-30 minutes crafting responses from AI.
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Yes! Monthly retainers are our preferred way of working with our clients. It’s great for the relationship and lets us really dig in to your needs.
We don’t do long-term commitments and we just need a 30-day notice to end it.
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Yep, we do one-off content. It’s just a bit more expensive because we have no context and we are learning as we go. Typically, our one-off content is priced around $1.25 per word. It includes everything (meetings, interviews, revisions, etc.).
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Everything we write is considered “ghostwritten.” You decide who gets credit (i.e. the byline) for the work we produce. Getting no credit is part of our pricing. :)
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42. Here’s why.