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You have 47 PDFs and zero pipeline. Congrats.
Anthony Garone Anthony Garone

You have 47 PDFs and zero pipeline. Congrats.

If your content is just “there,” it’s not working. This post lays out the simple, scalable funnel we use to turn isolated content pieces into a 7-figure pipeline machine—with lead magnets, landing pages, and follow-ups that actually convert.

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The "Cattle vs. Pet" Content Strategy
Anthony Garone Anthony Garone

The "Cattle vs. Pet" Content Strategy

If your blog and social channels are quiet, your buyers assume you are too. This post breaks down why “cattle content” is your secret weapon in B2B sales—and how to use it to stay relevant, build credibility, and amplify your high-value assets.

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The anatomy of a white paper that actually WORKS
Anthony Garone Anthony Garone

The anatomy of a white paper that actually WORKS

If your white paper reads like a sales pitch in disguise, you’re not building trust…you’re burning it. This post shows how to write white papers that actually help technical buyers think, learn, and move forward.

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Your homepage looks sharp…but no one’s buying.
Anthony Garone Anthony Garone

Your homepage looks sharp…but no one’s buying.

Your homepage might look polished, but if it’s not converting, it’s just a digital brochure. A second, focused brand experience—built for clarity and conversion—can generate pipeline while your main site catches up.

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Stop waiting for warm leads. Start earning them.
Anthony Garone Anthony Garone

Stop waiting for warm leads. Start earning them.

If your sales team is still “waiting for warm leads,” you’re probably losing deals before they ever hit the pipeline. This post breaks down how the best reps use content to earn attention, build trust, and warm leads before the pitch.

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Most teams scare off leads–here’s how not to.
Anthony Garone Anthony Garone

Most teams scare off leads–here’s how not to.

Everyone obsesses over lead attraction, but retention is where most companies completely fail. It's easy to get someone's attention and then immediately smother it with "just following up" and "circling back" emails that provide zero value. Great content acts like a magnet when you need attention and a bridge when you need progress.

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Buyers don’t want a pitch. They want a guide.
Anthony Garone Anthony Garone

Buyers don’t want a pitch. They want a guide.

Most teams treat leads like guaranteed revenue…and that’s a massive mistake. This post breaks down what a lead really is and why content—not calls—is what turns interest into intent.

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