The best case studies don’t pitch—they persuade. They tell real customer stories with just enough detail to trigger belief, urgency, and momentum. This post shows how we write case studies that actually move buyers forward.

If your white paper doesn’t include real research, proof, or depth, then it’s really just a blog post in disguise. This post walks through how we write white papers that influence six- to seven-figure B2B deals.

If your reps are improvising on sales calls, your playbook is broken—or missing. This post breaks down what a sales playbook actually is, why it's foundational, and how to make one your team actually uses.

If your AI-written cold emails sound like marketing Mad Libs, you're just scaling irrelevance. This post breaks down what actually works in cold email and why better thinking beats better tools every time.

Not all content is worth the same—and it shouldn’t be priced or prioritized like it is. This post breaks down the pet vs. cattle content model we use with clients to drive both visibility and revenue, without wasting budget.

If your AI content reads well but breaks trust, you’re sabotaging deals before they even start. Here’s the 9-part process we use at Edify to write high-performance content with AI, without losing credibility.

We helped one client land C-suite leads for just $65—less than a quarter of the industry average.
Another hit half a million impressions with eight posts about software licensing. Here’s how we did it.

If your white paper reads like a sales pitch in disguise, you’re not building trust…you’re burning it. This post shows how to write white papers that actually help technical buyers think, learn, and move forward.

If your SEs are stuck on every sales call, repeating the same explanations over and over, you don’t need more headcount—you need content that scales their expertise.

AI can help you move faster—but if you don’t know how to guide it, you’re shipping content that actively kills deals. Here’s how technical buyers spot AI garbage instantly and what it takes to write content they’ll actually trust.

Your homepage might look polished, but if it’s not converting, it’s just a digital brochure. A second, focused brand experience—built for clarity and conversion—can generate pipeline while your main site catches up.

If your sales team is still “waiting for warm leads,” you’re probably losing deals before they ever hit the pipeline. This post breaks down how the best reps use content to earn attention, build trust, and warm leads before the pitch.

Everyone obsesses over lead attraction, but retention is where most companies completely fail. It's easy to get someone's attention and then immediately smother it with "just following up" and "circling back" emails that provide zero value. Great content acts like a magnet when you need attention and a bridge when you need progress.

Most teams treat leads like guaranteed revenue…and that’s a massive mistake. This post breaks down what a lead really is and why content—not calls—is what turns interest into intent.

Most cold emails fail because they're too long, painfully generic, reek of desperation, and show up with zero context begging for calendar time. Smart outbound isn't about spraying the same pitch to 1,000 people—it's about relevance, value, and making your CTA the easiest "yes" decision they've ever made.

Your buyer clicked an ad and filled out a form to get a lead magnet—that doesn't mean they're ready to spend $50K on your solution. Research shows it takes seven or more meaningful touches to convert a lead, not just one ad and a cold call from an unprepared sales rep.

When your sales team keeps saying "we'll get our engineer on the next call," it's not a win—it's a failure of your content strategy. You're spending engineering time on deals that might not be qualified, slowing down your sales cycle, and burning out your technical talent on explanations that could have been handled by well-designed documentation.

Technical buyers actively avoid talking to sales, with Gartner reporting that 75% of B2B buyers prefer a rep-free experience. Email is one of the only channels that lets you deliver information directly without interrupting their day, but most sequences fail because they start with self-serving pitches rather than buyer-relevant value.

If your sales team shares content but doesn't log it in the CRM, you have no way to measure impact or prove what's working. Website analytics are mostly noise from tire-kickers, but CRM data shows which content actually moves deals forward in real sales conversations.