Technical buyers don’t make quick decisions—they follow a structured journey of research, validation, and internal approvals. If you don’t align your sales and marketing strategy to how they actually buy, you’ll lose deals without even realizing why.

Most companies build technical buyer personas that are nothing more than job titles, missing the deeper insights that actually drive purchasing decisions. A well-crafted persona isn’t just a profile—it’s a tool that helps you sell by addressing real concerns, motivations, and decision-making processes.

Technical buyers move slowly—not because they want to, but because software decisions come with high stakes, complex integrations, and internal approvals. If you want to speed up the process, you need to provide frictionless PoCs, in-depth technical documentation, and content that helps them sell the solution internally.

If you want technical buyers to take your product seriously, you need real proof—not marketing fluff. Technical buyers are skeptical by nature and won’t trust your claims without clear, detailed, and verifiable content that shows, educates, and proves your value.

Technical buyers prioritize clear, precise content that directly addresses integration, security, ease of evaluation, and technical feasibility. If your content doesn’t immediately reflect these priorities, they’ll simply tune you out—and you won’t even know it’s happening.

75% of B2B buyers prefer researching independently, actively avoiding conversations with sales reps. For tech products, that means your sales enablement content needs to be accurate, practical, and directly aligned with the precise needs of technical buyers.

Most case study quotes are useless fluff—generic praise that doesn’t help close deals. Here’s how to get quotes that actually sell, even if you have to write them yourself.

B2B case studies can land six- and seven-figure deals—if they’re written right. This guide walks you through the entire process, from planning and interviewing to crafting a compelling story and promoting it effectively.

Bad case studies make your customer look bad, make your product the hero, and drown the reader in fluff instead of impact. A great case study should position your customer as smart, highlight their success with your product as the enabler, and showcase real, quantifiable results that make prospects think, “I want those numbers too.”

SEO isn’t dead, but the old playbook is. AI search, zero-click results, and outdated strategies are crushing organic traffic—here’s how to fix it before it’s too late.

SEO isn’t dead, but if your organic traffic is crashing, outdated tactics and AI-driven search changes are likely to blame. Google’s AI Overviews, zero-click searches, and a flood of low-value content are making it harder than ever to get seen—so it’s time to adapt.

Easy SEO is dead, but smart SEO is still very much alive. AI-generated content and increased competition have made it harder to get clicks, but for businesses that adapt, SEO remains the best long-term marketing channel.

73% of B2B leads aren’t sales-ready, which means endless follow-ups, stalled deals, and a whole lot of wasted time. But with the right content—explainer videos, ICP-driven funnels, and sales enablement assets—you can turn cold leads into ready-to-buy prospects before they ever reach out.

You don’t need more time to create content—you need a ghostwriter, and AI has been in your pocket all along. In this post, I show how AI interviewed me, helped extract my best ideas, and turned them into a polished script that actually sounds like me—no robotic slop, just real, usable content.

Ghostwriting is no longer a luxury—it’s built into AI, and you just need to learn how to use it. Whether it’s interviewing you, refining your transcripts, or drafting content for you to tweak, AI can be your most efficient writing assistant.

Your pipeline is empty because you don’t produce. The hardest part about content isn’t coming up with ideas—it’s just doing it, and no, “I don’t have time” isn’t a real excuse.