Fix the technical sales-marketing gap that’s killing your funnel.
From missing personas to invisible tracking to follow-ups no one reads, this free video series covers the misfires that stall pipeline and show you how to align without adding headcount.
From BetterSalesContent.com.
Don’t let your leads go cold.
Align sales and marketing to speed up your sales cycle.
Sales and marketing should be teammates—not pen pals. But too often, marketing tosses leads over the fence, and sales is left wondering what just hit them. This video series exposes the biggest alignment breakdowns between sales and marketing—and how to fix them with smarter content, cleaner processes, and zero headcount additions.
Whether you’re dealing with unqualified leads, sloppy personas, or sales decks written in a panic 15 minutes before a call, this series has you covered.
Who’s this series for?
Heads of sales tired of chasing down half-baked leads
Marketing teams who want to actually help close deals
Revenue leaders trying to shorten the sales cycle (without a hiring spree)
What you’ll learn
Why your persona isn’t enough—and what to do next
The actual content your sales team needs (and what they don’t)
Why your content isn’t converting (hint: timing matters)
How to track performance without drowning in useless data
Why sales hates your follow-ups—and how to write ones they’ll use
Learn from a former technical buyer (and current technical sales guy)
Most salespeople are smart, talented, and excellent at building relationships. But they’re usually not technical.
In this series, I’ll teach you how technical buyers think and operate. I purchased millions of dollars of enterprise and SMB software, so I know all the tricks and reasons no one wants to talk to you. :)
Ep. 1: Why your content isn’t closing deals (and how to fix it)
If your content strategy ends with generating leads, you’re doing it wrong.
In this video, we talk about why most B2B content fails to support actual sales conversations—and what to do instead.
Technical buyers don’t need another SEO blog post. They need case studies, architecture diagrams, product walkthroughs, and collateral that helps them evaluate your product, sell it internally, and move forward—faster.
Ep. 2: You built a buyer persona—now what? Here’s what sales and marketing do next
Most teams build a buyer persona and stop there. But if sales and marketing aren’t aligned on who you’re targeting—or what those people need to move forward—you’re just creating noise.
In this video, we talk about what happens after the persona:
✔ How to turn that persona into an ideal customer profile (ICP)
✔ How sales and marketing should collaborate to build a target account list
✔ What kind of content marketing actually works when everyone’s aligned
Ep. 3: Your ICP is probably wrong (and it's costing you money)
Two CEOs in two weeks have asked me the same question: "What's an ICP?" If your company is missing a clear Ideal Customer Profile (or worse, has one nobody uses), this video is for you. I break down:
✅ Why your vague ICP definition is costing you real money
✅ The difference between a useless ICP and one that drives decisions
✅ The specific elements every effective ICP needs
✅ How sales and marketing should be building this together
✅ The four deadly mistakes companies make with their ICPs
Ep. 4: Your sales team doesn't need more leads (they need LEVERAGE)
Your marketing team is busy creating content, but your sales team is still struggling to close deals. Why? In this video, I break down:
✅ Why lead generation isn't enough (and what sales teams actually need)
✅ The specific sales collateral that helps convert leads into customers
✅ What happens when a rep doesn't have the right content (it's not pretty)
✅ How to create a feedback loop between sales and marketing that actually works
If your sales team is constantly saying "let me get back to you" on calls or scrambling to cobble together answers for prospects, this video is for you.
Ep. 5: Why your content fails to convert (it's missing these critical pieces)
Your content marketing isn't working because it stops at the wrong moment. In this video, I share:
✅ Why real buyers never follow your perfect funnel diagram
✅ The exact content you need for each stage of the buyer's journey
✅ Why most companies are missing critical decision-stage content
✅ How to turn your content into a sales acceleration tool
If you're creating content but deals are still stalling out, this is the roadmap you need. Stop letting hot leads go cold because they couldn't convince their team to buy.
Ep. 6: Your content is INVISIBLE if you skip this tracking step
Your marketing team is creating content, but is any of it actually working? This video discusses:
✅ Why website analytics are mostly useless for measuring content effectiveness
✅ The critical data that should be tracked in your CRM
✅ How poor CRM discipline makes your content invisible
✅ Why sales and marketing alignment depends on shared visibility
If your sales team isn't logging activities in the CRM, you're flying blind with your content strategy—and wasting resources on things that might not be working at all.
Ep. 7: Why 90% of sales emails fail (and how to fix yours)
I delete 90% of the sales emails I receive. You probably do too. In this video, I'll show you how to write email sequences that technical buyers actually open and engage with:
✅ Why technical buyers avoid sales calls (and what they want instead)
✅ The exact structure of emails that get responses
✅ Subject lines, opening lines, and CTAs that actually work
✅ How marketing and sales need to collaborate on email content
✅ The system that turns emails from annoyances into sales tools
If your outbound emails are getting ignored or your sales team is sending empty meeting requests, this is the framework you need.
Ep. 8: Your engineers hate sales calls (and it's costing you deals)
If your sales team regularly says "we'll get an engineer on the next call," you don't have a sales problem. You have a content problem. In this video, I discuss:
✅ The hidden costs of pulling engineers into sales calls
✅ Exactly what technical content buyers need before a second meeting
✅ Why relying on engineers for sales explanations kills your deal velocity
✅ The specific technical content that prevents these escalations
I've been that engineer dragged into sales calls, and I've built the content that made those calls unnecessary. There's a better way to sell technical products.
Ep. 9: Your ad budget is hemorrhaging money right now (here's why)
Marketing runs ads. Sales follows up. Nobody buys. Why? This video covers:
✅ Why leads from your ad campaigns aren't converting (hint: it's not the lead quality)
✅ The seven touchpoints needed to move from click to customer
✅ How sales and marketing need to coordinate instead of handing off
✅ The exact process for warming accounts before sales reaches out
✅ How to use data signals to time your outreach perfectly
Stop blaming the leads when your ad campaigns don't generate revenue.
Ep. 10: Your ad budget is hemorrhaging money right now (here's why)
Most emails get ignored or deleted, but I managed to rewrite a CEO's message in just 15 minutes that generated their company's highest engagement ever. Let’s talk about:
✅ Why most cold emails get instantly deleted
✅ The 4-line email structure that consistently gets responses
✅ How to make your outreach feel like part of a conversation, not an interruption
✅ The strategic sequence that turns initial interest into meetings
✅ How to offer value BEFORE asking for time
If your outbound emails are getting ignored, it's not because "cold email is dead." It's because you're writing selfish emails that feel like interruptions rather than opportunities.
Tired of rewriting content for every call?
When sales and marketing are out of sync, good leads get wasted, content collects dust, and your funnel turns into a guessing game. This series walks through the most common disconnects—and shows you how to fix them with better tools, tighter messaging, and content that actually moves deals forward.
If you’re building pipeline, managing a sales team, or trying to get more out of your marketing budget, these videos will help you find the friction points and remove them. Clear insights, proven tactics, and no busywork.