We got executive leads for $65. The industry average is $300.
Everyone talks about results. Nobody shows them.
I'm going to show you exactly what we did for two clients in the last eight weeks. Pure numbers and outcomes that made our clients very happy.
Let's dive in.
Client #1: How we cracked the executive lead problem
A software consultancy in EdTech needed leads. They'd been coasting on relationships and word-of-mouth for decades. Great for stability. Terrible for growth.
Their challenge? Reaching executives—the most elusive, over-marketed, inbox-ignoring people on the planet.
So we built what I call a "parallel universe."
What we actually did
We wrote two complex white papers about data governance and credentials. Boring? Maybe. But executives eat this stuff up.
Then we:
Built custom landing pages (completely separate from their ineffective website)
Set up HubSpot forms
Created LinkedIn campaigns targeting 18,000 specific executives
Launched Google search ads
Hit "go" and crossed our fingers
We interviewed their experts, studied their target audience's language, and created content that spoke directly to C-suite pain points. No fluff. Just substance that decision-makers actually need.
First lead came in 20 minutes.
The results that shocked everyone
In one month:
32 qualified leads
$65 per lead (industry average: $200-300)
85% were C-suite or VP level
10,000 ad impressions from our targeted pool
Each lead represents potential five and six-figure deals. Do the math.
The kicker? This was completely new territory for our client. They'd never run ads. Never used lead magnets. Never done performance marketing.
One month to learn. One month to execute. Ridiculous results.
Client #2: Half a million impressions from 8 posts
Different client, different challenge. This one's in the "infrastructure as code" space. If you don't know what that means, imagine the pickiest, most marketing-resistant audience on earth. Now multiply by 10.
That's DevOps engineers.
The "impossible" content challenge
The CTO wanted to talk about software licensing. I know—thrilling stuff. But here's the thing: nerds have opinions. Strong ones. And if you can tap into that...
I did a 45-minute interview. Transcribed it. Fed it to AI. Found the angles. Wrote eight posts.
Two rounds of edits. Published.
Then this happened:
Numbers that don't make sense (but they're real)
Within 20 days:
515,000+ impressions
1,700+ engagements
Hundreds of actual leads
The top three posts alone:
157,000 impressions
81,000 impressions
40,000 impressions
They paid to boost ONE post for ONE day. Then stopped. The organic reach was already insane.
Remember: this is for content about software licensing. To DevOps engineers. The people who can smell marketing BS from a mile away.
Why this matters for you
Look, I'm not sharing this to brag. I'm sharing it because there's a lesson here:
Good strategy + solid execution = results that surprise everyone.
Both clients had "impossible" audiences. Both were in highly technical spaces. Both thought their situations were too unique, too niche, too difficult.
They were wrong.
The EdTech client is now getting executive leads for less than a third of the industry cost. The DevOps client turned their CTO into a LinkedIn thought leader overnight.
The real question
What's your "impossible" audience?
Because if we can get executives to fill out forms and DevOps engineers to share content about licensing...
What could we do for you?
Want to find out? Let's talk: anthony@edifycontent.com
Or just keep doing what you're doing. Your competitors will thank you.
