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From 20K to 40K in 1 year—you can do it too

It took me 9 years to reach 20K subscribers on YouTube—but in just one year, I doubled that, gaining 1.9M views and thousands in revenue. The difference? Strategy. I applied the same content marketing principles I use at Edify Content to help brands grow, and the results speak for themselves.

SEO isn’t dead. It just smells funny

Yes, you still need to do SEO. But if you’re still chasing high-volume keywords and pumping out generic content, you’re doing it wrong—here’s what actually works in 2025.

The paradox of engagement: Why your real audience is silent

Your most valuable audience—the ones who actually matter—probably aren’t liking, commenting, or sharing. But just because they’re silent doesn’t mean they aren’t paying attention.

Is AI a threat? Or an asset?

AI isn’t here to replace you—it’s here to help you move faster. But speed without strategy leads to generic content and lost trust, so the real advantage comes from using AI to amplify your strengths, not replace them.

3 types of money-making content

Discover the three types of content that drive revenue—case studies, white papers, and competitive analyses—and learn how to make your content profitable.

7 Key Message Examples to Inspire Your Marketing

Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.

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Ellis Fitch 7/18/22 Ellis Fitch 7/18/22

The 10 Commandments for B2B Marketing Emails

I’m going to share some email marketing tips for B2B with you today, but these won’t be your standard “use these awesome action verbs verbs” or “subject line tricks to increase open rate” tips. No, we’re going to talk about how to craft marketing emails that provide value and get you ROI.