Get Results From Your Content
A content strategy will help you move up in search rankings, generate leads, and engage your target market.
Luck is not a content strategy.
You use data and research for your product—why not your content strategy?
Brands often make product decisions with quantitative information but make content decisions with qualitative information.
We build content strategies based on data, not hunches.
Your team …
✍️ Writes occasional articles, but nothing “happens.”
🖤 Writes what they feel like writing.
😬 Realizes today that they need content tomorrow.
🕰 Determines content’s success within a day then moves on.
A compass for your content
Where are you now?
We analyze your content performance, website metrics, and SEO presence to determine where your target audience is and what they’re searching for.
Then, we build a strategy.
You tell us what’s north for you, and we’ll get you there.
Where do you want to be?
We assess your competitors to determine overlap and identify opportunities. Then, we work with you to set goals that make your strategy measurable.
How do you get there?
Your content strategy breaks down the kinds of content that will help you achieve your goals, set success metrics, and provide a timeline of what to do and when.
What You Get:
Content audit
What content do you have on your site? What keywords are you ranking for? Our first step is to form a high-level understanding of where you are now.
Competitive review
What are your competitors doing? What keywords are they ranking for? We look at how you can claim your own territory and encroach on theirs.
Deep SEO analysis
Using the information we’ve obtained, we’ll do a deep dive into your SEO. We’ll identify patterns and granular opportunities, then use that to shape the overall strategy.
Distribution channels
Looking for new ways to reach your audience? We’ll investigate and suggest other content opportunities such as podcasts, newsletters, publication articles, case studies, and more.
Tracking and measuring
All our content strategy plans come with KPIs for each tactic. You can also opt for us to build a monthly dashboard; we’ll track those metrics and make regular strategy recommendations.
Your competitors aren’t better than you, they’re just better at telling their story.
Speak to a human about this.
ChatGPT is bad at content strategy. We’re good at it.
Or just email us about it.
Sometimes it’s too early for people.
