Strategy: Because content needs a reason to exist.
Stop throwing spaghetti at the wall to see what sticks—it’s a waste of good spaghetti.
Create content on purpose.
Some companies’ content strategy is: “Hey, we should probably post a blog.”
But who does that serve? Certainly not prospects. No one gets leads or conversions by accident.
Content should attract the right people to your brand, products, website, marketing channels, etc.
We always tell our clients, “Getting 10,000 followers is meaningless. Getting 10 great leads a month will change your future.”
We write content that can get you either, but we really enjoy getting those 10 high quality leads for our clients.
Make people remember you with key messages.
If people don’t remember your brand or product, all they’ll remember is your price.
Most companies don’t have strong messaging. They talk all about their features, like little me-monsters bragging about everything they do.
“Me me me, it’s all about me!”
Customers don’t buy from me-monsters unless they have to. They want to know how you’ll solve their problems.
We help our clients develop impactful key messages with a Key Message Workshop. It’s a 2-week process that requires a small investment of your time and sets a firm foundation for all of your marketing efforts moving forward.
Follow the Content Roadmap
When content is planned out weeks in advance, there’s breathing room for adjustments, pivots, and weekends.
A content roadmap ends the “hair on fire” content emergencies that so many companies struggle with.
Our content strategy incorporates search engine keywords, releases on the product roadmap, participation in conferences,
and collaborative brainstorming on what serves readers’ needs.
A compass for your content
Where are you now?
We analyze your content performance, website metrics, and SEO presence to determine where your target audience is and what they’re searching for.
Then, we build a strategy.
You tell us what’s north for you, and we’ll get you there.
Where do you want to be?
We assess your competitors to determine overlap and identify opportunities. Then, we work with you to set goals that make your strategy measurable.
How do you get there?
Your content strategy breaks down the kinds of content that will help you achieve your goals, set success metrics, and provide a timeline of what to do and when.
What You Get:
Content audit
What content do you have on your site? What keywords are you ranking for? Our first step is to form a high-level understanding of where you are now.
Competitive review
What are your competitors doing? What keywords are they ranking for? We look at how you can claim your own territory and encroach on theirs.
Deep SEO analysis
Using the information we’ve obtained, we’ll do a deep dive into your SEO. We’ll identify patterns and granular opportunities, then use that to shape the overall strategy.
Distribution channels
Looking for new ways to reach your audience? We’ll investigate and suggest other content opportunities such as podcasts, newsletters, publication articles, case studies, and more.
Tracking and measuring
All our content strategy plans come with KPIs for each tactic. You can also opt for us to build a monthly dashboard; we’ll track those metrics and make regular strategy recommendations.
Your competitors aren’t better than you, they’re just better at telling their story.
Get some content marketing hired guns.
Whether you have a strategy framework built already or you need it all done from scratch, we can be your execution team.