Landing Pages

Attract, generate, and capture leads.
Find new users and convert them.
Kick back and watch your SaaS grow.

Get the word out.

Promote a free trial, a killer feature, or a special promotion.
Build copy to support SEO-driven lead capture.
Our mission is to help you tell the world about your products, services, and value.

Fill us in.

To get started, we have a simple onboarding questionnaire
that gets us info we need to build your page.

We do the research.

It takes a lot of work to know your audience, what they’re searching for, and how to get their attention.
We do the necessary research into ICPs, keywords, and campaign development based on your questionnaire.

Landing pages, product pages, and PPC.

There are plenty of ways to attract the people looking for your product.
Different types of pages are appropriate for different situations.

Questionnaire

Here are the questions we ask before we start working.

About your business

  1. Please briefly explain what you do, and your products/services as related to the pages being created.

  2. Target customers:

    1. What industries are they in?

    2. What are some example companies in those industries?

    3. What are their job titles? 

    4. Have you done persona/ICP research? If so, please share.

    5. Are they already buying similar/competing products?

  3. What is your brand’s voice and tone?

  4. Do you have a writing style guide? If so, please share.

  5. Have you done any key message or marketing research? If so, please share.

  6. Who are your primary competitors? (Please provide URLs and/or examples)

About your page

  1. Will this be a landing page or a product page?
    (A landing page is for a specific audience subset which cannot navigate without a specific url. A product page is listed in a navigation menu)

    1. Does this page already exist or is it brand new?

    2. Is there a competitor page you’re responding to?

  2. If this is a landing page, how are people getting to the page? (i.e. email newsletter, social media, paid ads, etc.)

  3. What is the topic for this page?

  4. What does the product/service that is the topic of this page do?

  5. Please explain the value of the product/service that is the topic of this page.

  6. What specific messages need to go on this page?

  7. What specific features or functionality need to go on this page?

  8. Who is your target audience for this specific page?

  9. What pains is the target audience experiencing that the product/service solves?

  10. What do you want visitors to do after visiting this page (i.e. what is the call to action)?

  11. Which keywords, if any, are you targeting for SEO on this page? 

How long does this take?

We are a small team, so we work fast. We are familiar with both startups and enterprises,
and we can easily plug into your flow and schedule.

Our typical turnaround time for a landing page is one week (depending on a few factors).
Want to learn more?

What about costs?

Costs vary depending on page complexity, messaging work, and research.

The average page cost is around $800, which we adjust if you need multiple pages created.

What does that include?

Our landing and product page services focus on words and copy.

You’ll get strategic consultation from our marketing expertise,
but we usually don’t do design or implementation.

We can do that stuff and we’re happy to help you at an increase in costs and timeline.

Let’s build some pages

Even if you’re not 100% to start, we’re happy to help you close the gap.
The best time to build your landing page was 10 years ago.
The second best time is now.