B2B Content Marketing Agency

We are a technical B2B SaaS content marketing agency that specializes in content strategy and content creation for technical SaaS startups, medium-sized orgs, and enterprises.

As a SaaS content agency, we understand that your business goals are the key driver in successful marketing strategies. After all, you could pour hundreds of thousands of dollars into your content strategy, but if it doesn’t move the needle on your business goals, you’ve missed the mark.

As experts in key messaging and omnichannel content strategy, we understand how to lead with strategy and data first. When it comes to content creation we have a highly skilled in-house team of former SaaS marketers, software developers, and security experts who all have a passion for SaaS growth.

What does a B2B content marketing agency do, exactly?

We partner with software companies to help fill in their marketing needs to whatever extent they need. Do they need us to supplement their content creation with a couple of articles a month? Or do they need experts that act as their marketing team? Wherever a SaaS company falls on that scale, Edify fits in.

We create content like:

  • Blog posts/articles

  • Case studies

  • White papers/ebooks

  • Email marketing

  • Sales collateral

  • Thought leadership

We offer services like:

  • Key messaging and positioning strategy

  • Content strategy & content calendars

  • Keyword research

  • Social media management

  • Executive ghostwriting

We specialize in B2B SaaS for:

  • Data services

  • Compliance

  • Financial automation

  • Cybersecurity

  • Software development

Our process

Discovery

We kick off the relationship with a 30- to 60-minute Zoom call to gather background on your business, product, current strategy, and needs. We’ll also offer some initial insights on your existing content. You might even get a couple free ideas on how to improve your content.

Key message workshop

If you don’t have any formalized product key messaging, we’ll first lead you through a 3-4 hour workshop where we discuss the pain points of your prospects. Then we’ll map those pains to your product and build a detailed, persona-driven messaging document that will inform every piece of content we create.

The workshop also helps us intimately understand your product, customers, and competition.

Tailored content marketing strategy

Using everything the key message workshop and SEO research uncovered, we create a unique content marketing strategy for your SaaS company. The strategy will cover all your channels, from demand generation to content to SEO content, social media, email marketing, video, podcasts, and more.

This content strategy will be the foundation for every piece of content we create for you.

Proposal

If you decide you’d like to move forward, we’ll create and share a detailed proposal. It will examine your opportunities and provide initial predictions on results we can help you achieve. The proposal also includes a high-level idea of a content strategy we think will for your business. Finally, you’ll also get pricing options, but we know we never win on price; we win on quality and technical expertise.

SEO deep dive

As soon as key messaging and positioning are solidified, we’ll do deep keyword research into how you and your competitors perform on search engines. From there we build out a hefty list of high-opportunity and high-value keywords to pursue.

Then we’ll build a spreadsheet of content clusters full of relevant topics and integrate that into your content strategy.

Content creation

This is when we start delivering content. Based on our agreement, we’ll create a certain amount of content for you every month. This can be blog posts only or include ebooks, email campaigns, sales collateral, and more.

We have found that this process is necessary to ensure we deliver high-quality, accurate content, and not the schlock content mills churn out.

What makes our B2B SaaS marketing agency stand out?

As a marketing agency for software companies specifically, we fully understand the unique ups, downs, and nuances of your tech, your competitors, and your business. Our SaaS copywriters and marketers call have at least five years of experience writing for tech companies and/or experience in on-the-ground software development.

Edify has a modern, holistic understanding of marketing and content strategies. We follow best practices and have a wide network of SaaS-tech-specialized PR, design, and video partners.

No B.S.

We are always honest and straightforward in our communications and crystal clear in any marketing copy designed for your target audience. Jargon? We hardly know her. Your prospects will be itching to take action.

Data driven

We look at data when we suggest a content strategy and topic ideas. If what you have just isn’t resonating, we’ll research new high-value, high-opportunity keywords and target those instead.

Dedicated to quality

Feel like we didn’t hit the nail on the head? We’ll redo it until it’s right, no extra fees. We hold all our writers to the same exacting standards. Any work we turn in, we are prepared to stand behind.

FAQs

Are you a marketing agency for software companies only?

While most of our clients are B2B SaaS providers in security, compliance, data services, and financial automation, we occasionally serve other businesses, including accounting firms and technical manufacturing.

What should I look for in a B2B SaaS marketing agency?

Make sure any technical B2B content marketing agency has actual experience in tech fields. Especially if your business relies on marketing to developers, it is crucial you hire marketing teams and writers that understand the nuances and priorities of software development. It’s also important that SaaS marketing agency members will focus on quality content, not just content that checks some SEO boxes. Find an agency that knows the difference between good content and bad content.

Good thing you found Edify.

How long have you been a B2B SaaS marketing agency?

We have serviced B2B SaaS companies since 2020. Co-founder Anthony Garone has 20+ years of experience in software development and co-founder Ellis Fitch has 10+ years in SaaS marketing. With our powers combined, we work with exciting tech startups and big-name data service orgs and lots of fascinating businesses in between.

Get good content and strong strategy.

Yes, we’re real people! Want to test that out? Book a 30-minute chat with us. It’s free and we don’t talk like robots.