The Content You Need for the Growth You Want
Getting Started:
Help people see why they can’t live
without your product.
Edify’s Key Message Workshop helps you define your key messages so you can market the value you provide, not a list of your product’s features.
This is typically how we start our engagement with new clients, as it helps us understand your business and build your strategy.
Is your key messaging and positioning nailed down?
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Key Messaging: Explain what you do and make people care
Can’t find the words to explain why your product is so great? People not responding to your website? Unable to explain how you solve your customers’ problems?
We can help you determine how to speak to your target audience and create a key messaging framework that can inform you sales and marketing. -
Positioning: Tell the world what makes you unique
Are you unable to articulate your unique benefits and why you’re the better choice than your competitors?
Positioning is critical to converting customers.
Edify works with you to develop a positioning framework based specifically on your product that will help you explain and prove your value.
“The key message workshop was super helpful. We learned a lot, and the results were different from what we expected, which is a good thing because we need to change what we’re doing.”
— Russ, RapidFort, San Francisco, California
Get the engaging content you need.
Here’s an overview of the kinds of content work we do:
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Content Strategy: Know what to write and when
To see results from content, you need a strategy.
To kickstart a data-driven strategy, we’ll analyze your current SEO standing and look for opportunities. We’ll also provide a tailored pillar page plan with relevant keywords and audience tagging.
We’ll analyze your current state and develop a full content strategy that documents steps, channels, metrics, and more.
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Content Creation: Need words? We write them
Rethinking your website and need new copy? Want to start (or restart) your blog?
Never worry about what to write again. We create everything from sales sheets to case studies, ebooks, website copy, and more.
We’ll build content that will help you achieve your goals and make it fun to read.
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Landing and Product Pages
Revenue- and lead-generating websites aren’t meant to be casual strolls through feature-town.
Getting a visitor to “Learn More” isn’t just a matter of having a “Learn More” button. It takes intentional use of the right pages with the right information for your visitors.
Whether you need a landing page for email or PPC campaigns, or you need a product page to talk about a killer feature, we know how to put together pages that convert.
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Social Media Management
Not everyone loves social media. In fact, most of the founders we talk to would rather focus on building a great product than writing engaging threads and finding interaction opportunities.
Well, we are more than happy to handle social media for your brand or key members of your team.
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Ghostwriting: Effortless thought leadership
Founders are great at establishing and growing businesses, but… they’re not always keen on writing and communicating their ideas.
Whether it’s a 600-word blog post or a 10,000-word ebook, we can write it for any subject matter expert, even if it’s technical.
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Case Studies and White Papers
It’s not enough to say “we have a great product that solves your problems.” Sometimes you’ve gotta have some social proof.
Case studies and white papers are proven paths toward conversion.
I’m convinced! How do I talk to one of your humans?
Get in touch to schedule a quick call with us and see if we’re a good fit.
Our Work
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Blog Posts
Three Lessons Web 3.0 Cannot Ignore - RChain
How to trim the fat from your container structure - RapidFort
What is software supply chain risk? - RapidFort
I analyzed SaaS dark billing patterns - Quolum, successfully designed to reach the front page of Hacker News
I like to merge it, merge it: Why you should merge frequently - YourBase
How to use metadata to future-proof your data stack - Datacoral
What a bad customer really costs your business - Ocurate
Customer data alone can’t predict customer lifetime value - Ocurate
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Case Studies
Making the right investments on the most profitable customers - Ocurate
How to win back the most profitable lapsed customers - Ocurate
Decrease churn of the most profitable customers - Ocurate
Datacoral’s pipelines translate Greenhouse data into an easily analyzable structure - DataCoral
How Crucial Music eliminated paper checks & automated royalty payouts - Trolley
Contentfly cuts writer payout work to a few minute per week - Trolley
Paid-to-play: Nexus provides an all-new source of income to gamers - Trolley
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Assorted Goodies
Garden.io - Website copy
You Are Remarkable - Resound Creative: book developmental and copy editing
All data integrations should use change data capture - DataCoral: Towards Data Science article
How to speed up your software testing cycle: 5 key tips - YourBase article for eWeek
“It took less than three days for our first piece of content with Edify to generate an inbound lead.”
— Richard, Ocurate, San Francisco, California
The Process
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Establish your needs.
We want to talk to you about our goals and what’s been working (or not). We’ll share what we think we can do, then get you a formal proposal for you to review.
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Start the work.
Whether you’re looking to establish messaging or make strategic content choices, we dig in immediately. Within a week of signing, you can expect your first workshop, SEO results, or piece of content.
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Grow.
Edify is your content partner. That’s why we check in often, talk with your SMEs, and help you refine strategy as things change month to month. Plus, we’re chill and straightforward, so we’re not only a delight, we’ll give it to you straight so you get the best results.
Or let’s talk. Because we’re definitely humans.
ChatGPT definitely could not have written this.