3 ways to make prospects want to give you money
When someone is ready to spend money on a problem you can solve, you want them to think of you first. Not your competitor. Not some random business they stumbled upon. You.
But how do you make that happen? How do you stay top of mind so that when the time comes to buy, they don’t even think twice? Here are three ways to do it.
1. Speak to your audience (not yourself)
Too many businesses get this wrong. They talk about themselves—how great they are, how impressive their features are, why they’re the best. But here’s the thing: nobody cares about you until they know you understand them.
If your ideal buyer is a startup CTO, talk about what startup CTOs actually care about:
Scaling data infrastructure
Reducing tech debt
Managing a growing engineering team
If you’re just broadcasting how amazing your company is, you’re not giving people a reason to listen.
Be relevant. Show them you understand their world. That’s what makes you worth remembering.
2. Demonstrate clear value (by addressing pain points)
Your job isn’t to list features. It’s to solve problems.
Customers don’t buy because of a long list of capabilities. They buy because they need a solution. If you’re not making it clear how you solve their problem, you’re making it harder for them to choose you.
Instead of saying, “Our platform is the fastest on the market,” try, “Our platform eliminates the hours your team wastes on slow processes, so you can focus on what actually matters.”
See the difference? One talks about speed. The other talks about impact.
3. Make it a no-brainer to work with you
The best businesses don’t just provide solutions. They make buying easy.
Be the expert. Offer the resources your audience needs to make a decision—whether that’s in-depth guides, video tutorials, or hands-on support. Show them exactly how your product or service fits into their world.
And most importantly, don’t overcomplicate things. No customer wants to jump through hoops to give you their money. Make it seamless, clear, and obvious. The easier you make the decision, the more likely they are to choose you.
Stay top of mind, stay ahead
People remember the businesses that make their lives easier. Be that business. Speak to your audience, demonstrate clear value, and make it simple to work with you. Do that consistently, and when they’re ready to buy, you won’t just be an option—you’ll be the option.
