Stop trying to be noticed—Start being remembered
One of the biggest mistakes I consistently see businesses make are chasing the wrong goal. They want attention, followers, and engagement. They want to be seen. But what really matters isn’t being noticed—it’s being remembered.
Being noticed is easy. It’s flashy marketing, viral stunts, and attention-grabbing tactics. But attention is fleeting. People might see you, but that doesn’t mean they’ll think of you when it actually matters.
Being remembered, on the other hand, means you stay top of mind when someone needs what you offer. Your brand becomes the automatic answer to a specific problem. That’s what drives real business growth.
Why attention alone won’t get you far
If your marketing is all about grabbing attention, you risk becoming just another distraction. People will remember your antics, but not your message. They’ll like your post, but forget your brand.
Think about it: when was the last time a flashy ad or viral post truly influenced your buying decision? Chances are, the brands you trust and buy from are the ones you consistently associate with solving a particular problem.
How to become more memorable
If you want to build a brand that sticks, focus on resonance over reach. Here’s how:
Solve a clear problem: People remember businesses that provide solutions. Make sure your messaging is built around the problems you solve, not just the services you offer.
Stay consistent: Repetition builds memory. If you change your messaging too often or try to be everything to everyone, you become forgettable. Be known for one thing, and say it often.
Make your brand personal: People remember other people more than logos or slogans. Whether it’s your face, voice, or unique perspective, adding a personal touch makes your brand more memorable.
Be where your audience is: It’s not about being everywhere—it’s about being in the right places consistently. Whether it’s LinkedIn, YouTube, or direct referrals, focus on platforms where your audience actually engages with your message.
The real test of your brand’s impact
Here’s a simple way to measure if you’re being remembered:
When someone in your network hears about your industry, do they think of you?
Do people send you opportunities that align with what you do?
Are you the first name that comes up when a problem you solve is mentioned?
If not, it’s time to shift your focus. Instead of asking, “How can I get noticed?” start asking, “How can I be remembered?”
That’s how you build a brand that lasts.
