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It took me 9 years to reach 20K subscribers on YouTube—but in just one year, I doubled that, gaining 1.9M views and thousands in revenue. The difference? Strategy. I applied the same content marketing principles I use at Edify Content to help brands grow, and the results speak for themselves.
Yes, you still need to do SEO. But if you’re still chasing high-volume keywords and pumping out generic content, you’re doing it wrong—here’s what actually works in 2025.
Your most valuable audience—the ones who actually matter—probably aren’t liking, commenting, or sharing. But just because they’re silent doesn’t mean they aren’t paying attention.
AI isn’t here to replace you—it’s here to help you move faster. But speed without strategy leads to generic content and lost trust, so the real advantage comes from using AI to amplify your strengths, not replace them.
Discover the three types of content that drive revenue—case studies, white papers, and competitive analyses—and learn how to make your content profitable.
Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.
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GHDC: You Can Explain What You’ve Done
Picture this: you’re in a job interview with a hiring manager and they say, “I saw on your resume that you were the project lead for Project Dingus. Can you tell me more about that?”
You look the hiring manager right in the eyes and say, “Uh… Yeah, I was the lead on Project Dingus. We got it done on time. It was pretty cool.”
Ouch.