How to Write Thought Leadership for Technical Companies
This might ruffle some feathers, but I’m going to say it anyway: Every technical company should be publishing thought leadership content. If you’re making efforts to innovate, develop new products, or get a leg up on the competition, you need to publish thought leadership articles and white papers.
The Top 4 Kinds of Content Every Software Company Should Have
Marketing for software companies still suffers from reluctance to invest in strategic content creation. Marketing has earned a reputation for being a cost center, a department that spends a lot of money but makes no return. It’s the first thing to go in spending cuts and layoffs. But it doesn’t have to be that way. Marketing success relies on strategic thinking and strategic spending.
Is Marketing to Software Developers Hard?
Marketing to tech people is the worst. They are skeptical, dismissive, and would rather spend 100 hours of their time building their own app before spending $8/month on yours. They block ads, they have a sixth sense for promotional language, and they’re too smart for their own good.
I should know—I’m a tech person.
Attract Better Customers with Specific Marketing
Would you rather appeal to everyone and have a very low conversion rate or appeal to the people who are more likely to buy your product and have a much higher conversion rate?