Get the Right Words to Sell Your Product
We tell you what to say that will make your audience remember you.
Why don’t people realize how great your product is?
A list of features and capabilities leaves your audience wondering what you do, who you’re for, and why you’re worth it.
Confusion doesn’t sell.
“The key message workshop was super helpful. We learned a lot, and the results were different from what we expected, which is a good thing because we need to change what we’re doing.”
— Russ, RapidFort, San Francisco, California
Signs you need messaging:
You have no leads.
People don’t become leads if they don’t know what you do. Your website and sales material might be confusing and vague.
Sales is shy.
Your sales team doesn’t want to show your website to their prospects. They create their own documentation because you have weak messaging.
You need investors.
Investors are attracted to strong messaging. They won’t invest if they don’t see your value.
Leads don’t convert.
Messaging convinces prospects/potential investors that you’re the clear winner in your space.
You’re here.
If you’re reading this, you need messaging.
The Math and Science of Key Messages
Key messages address customer pain points with features and capabilities.
Anything else is just featuritis. Here’s the math:
[Key Message] = “[Value] by [how] with [capabilities].”
[Value] = [Persona Pain Points] + [Capabilities]
[Capabilities] = [Value] - [Persona Pain Points]
[Persona Pain Points] = [Value] - [Capabilities]
What you get with key messaging
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Competitive assessment
Edify will compare your messaging to up to three competitors of your choosing. We’ll share what they’re doing effectively and opportunities for you.
1 week turnaround
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Key message workshop
Take your team through a three-hour workshop where we discuss the pains your personas face and the value of your solution.
1 week turnaround
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Key message framework
We build an in-depth messaging framework that shows you how to talk about your value with each buyer persona.
2 week turnaround
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A/B messaging copy
Test different messages to see what resonates the most with your audience. We’ll provide alternative copy for you to A/B test.
2 week turnaround
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Wrap-up presentation
Bring in Sales, Marketing, executives, Product, and anyone else who can use these new messages. We’ll share our findings, thought processes, and tips for going forward.
4 week turnaround
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Team training
Optionally, we can spend an hour with your teams to educate them on key messaging and provide specific actions for leveraging your new messages.
4 week turnaround
Got the team to do it in-house?
Want to do the key message workshop on your own time and budget? Our DIY course walks you through how to hold your own workshop and improve your marketing messages in just a few hours.
Need some assistance?
Good thing you found us! Share what’s working, what’s not, and your big opportunities. We’ll help your team build the messaging it needs to seize those opportunities, in person or virtually.
What we have to say about key messaging
Ready to think about your product in a whole new way?
Tell us where you are and we’ll get you where you need to be.