Stop selling so hard.
Let content do the talking.
Nobody wants to “talk to sales” these days. They want answers and proof. They want content to do the talking.
Learn how to create sales content that speaks for you so your prospects stay warm,move faster, and close without endless follow-ups. No matter how far you are on your content journey, we’ll show you how to produce what buyers actually use.
From BetterSalesContent.com.
Your leads don’t want meetings.
They want to consume content to make a buying decision.
Today’s buyers want to self-educate. They’ll binge your website, skim your docs, and forward your emails—but only if your content actually helps them make a decision.
This series teaches you how to build sales content that works behind the scenes: answering tough questions, handling objections, and moving deals forward without another call.
Who’s this series for?
Sales enablement teams tired of building content that goes unused
Marketing teams struggling to support sales without becoming a service desk
Sales reps who want to stop writing the same email for the 47th time
Revenue leaders looking to scale results, not headcount
What you’ll learn
The 3 types of sales content you actually need (and how to use them)
What to send when a buyer asks a tough technical question
Why decks don’t close deals—and what does
How to build assets that scale your best reps
Where most enablement content fails (and how to fix it without more budget)
Learn from a former technical buyer (and current technical sales guy)
Most “sales content” advice is either too fluffy or too tactical. This series is different. It’s made by someone who has actually sold technical products and built the content that helped close the deal.
You’ll get no-fluff frameworks, buyer-tested tactics, and practical guidance for building a sales content engine that works—without hiring a whole new team.
Ep. 1: What is a lead?
Not everyone who downloads your ebook is a lead.
In this episode, we challenge the default definition of a “lead” and explain why thinking in terms of intent—not email addresses—will reshape how you create and use content across the funnel.
Ep. 2: How to attract and retain leads
Attention isn’t enough anymore. You need momentum.
This episode covers how to turn first-click curiosity into long-term interest—using content that not only captures attention, but keeps your brand top of mind while buyers evaluate, compare, and stall.
Ep. 3: Your reps can’t wait around for warm leads
Great reps create their own heat and don’t say “that’s marketing’s job to warm leads.”
If your reps think otherwise, you’re losing deals. This episode shows how reps can use smart content to start conversations, build trust, and move prospects without waiting for a demo request.
Ep. 4: Build a parallel universe your buyers actually want to live in
Sometimes you have to show people what life could look like—then make it obvious that your product is the path to get there. This episode explores how to use content to create that contrast without relying on fear, hype, or fake urgency.
Ep. 5: Content is the new “discovery call”
Buyers don’t want to schedule a call just to figure out what you do. They want to self-educate, on their own time. This episode breaks down how to build content that surfaces needs, filters out bad fits, and helps good prospects move faster—before anyone gets on a call.
Ep. 6: Coming soon…
TBD
Tired of rewriting content for every call?
When sales and marketing are out of sync, good leads get wasted, content collects dust, and your funnel turns into a guessing game. This series walks through the most common disconnects—and shows you how to fix them with better tools, tighter messaging, and content that actually moves deals forward.
If you’re building pipeline, managing a sales team, or trying to get more out of your marketing budget, these videos will help you find the friction points and remove them. Clear insights, proven tactics, and no busywork.