Your homepage looks sharp…but no one’s buying.
Somewhere out there, in a better timeline, your marketing works.
The ads are clicking. The landing pages convert. Your content is getting shared in Slack threads with captions like “This is exactly what I’ve been trying to say.”
It looks effortless.
But here in this timeline? You’ve got a homepage that won a design award once—and hasn’t generated a lead since.
Let’s fix that.
Welcome to the parallel universe
We call it the parallel universe because it lives right next to your main brand…but performs like it came from a different planet.
It’s not a rebrand. It’s not a redesign. It’s a second, focused marketing system that’s built to generate pipeline today.
Here’s what it looks like in the wild:
Ads → Landing page
Landing page → Real CTA (subscribe, download, opt in)
Content → Actually helps the buyer move forward
That’s it. No bloated navigation. No vague “solutions” pages. No hoping the SEO gods show mercy this quarter.
Why build a second site instead of fixing the first?
Because your first site was built for...everyone.
Every stakeholder. Every persona. Every buyer journey. Every product line. Every internal opinion.
That means it’s safe. Polished. Neutral.
And totally useless when it comes to actually selling something.
The parallel universe is different. It’s designed for one thing: clarity.
You don’t need 20 pages of product info. You need one story—told well.
What actually makes it work?
Every high-performing campaign we run includes four non-negotiables:
It names a pain point. Not a capability. Not a buzzword. A real problem a human has.
It offers a clear solution. Something they can picture buying and implementing.
It makes a claim. No one wants neutral. Take a stand.
It backs it up. Show proof. Stories. Outcomes. Data. Real-world receipts.
Miss one of these and you’re back to “innovative solutions for modern teams”—aka, homepage hell.
You get to experiment without risking everything
One of the best things about the parallel universe? You can test stuff. Fast.
Try a new headline. Switch up the targeting. Launch a fresh page. See what people actually respond to.
And if it works? You scale it.
If it flops? You turn it off.
No 3-month dev cycles. No cross-functional workshops. Just results.
Eventually, the stuff that works over here? It can influence the rest of your brand.
But while that slow evolution happens, your parallel universe is doing its job: building pipeline.
Content that fuels the entire motion
This isn’t just about better ads. It’s about better follow-through.
The landing page content you test here becomes the new sales deck.
The one-pager you wrote for an experiment ends up in every demo.
The blog post that got shared on Reddit gets turned into a nurture sequence.
Your team stops asking “What should we send them?” and starts saying, “Let me drop this in your inbox.”
And just like that, you’ve got a sales motion powered by real marketing—not hope.
Build the thing your current site was supposed to be
You don’t need another audit or a 47-slide brand strategy deck.
You need a place where leads land—and convert.
That’s what we build at Edify.
Not just sites. Not just campaigns. Systems that help buyers move forward.
If your homepage looks great but isn’t doing its job, it’s time to build something that does.
Feel free to reach out at edifycontent.com/contact
