Anthony Garone 9/19/22 Anthony Garone 9/19/22

Featuritis: Why Your Website Doesn’t Convert

No matter how beautiful or flashy your website is, you need to emphasize value, not features. There’s only one prescription for Featuritis: key messages.

Anthony Garone 7/29/22 Anthony Garone 7/29/22

Attract Better Customers with Specific Marketing

Would you rather appeal to everyone and have a very low conversion rate or appeal to the people who are more likely to buy your product and have a much higher conversion rate?

Ellis Fitch 6/20/22 Ellis Fitch 6/20/22

How to Nail Your Brand Positioning Strategy

Positioning is an aspect of marketing that often gets overlooked, probably because it requires a lot of research many startups with small marketing departments think they simply do not have time for. But positioning is an important strategy that helps influence buyers.

Anthony Garone 5/16/22 Anthony Garone 5/16/22

Key Messaging and Positioning Strategies: What Are They?

Developing key messaging and positioning strategies can be a difficult and confusing endeavor. There’s a lot of terminology, like brand positioning and product positioning. What does it all mean?