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From 20K to 40K in 1 year—you can do it too

It took me 9 years to reach 20K subscribers on YouTube—but in just one year, I doubled that, gaining 1.9M views and thousands in revenue. The difference? Strategy. I applied the same content marketing principles I use at Edify Content to help brands grow, and the results speak for themselves.

SEO isn’t dead. It just smells funny

Yes, you still need to do SEO. But if you’re still chasing high-volume keywords and pumping out generic content, you’re doing it wrong—here’s what actually works in 2025.

The paradox of engagement: Why your real audience is silent

Your most valuable audience—the ones who actually matter—probably aren’t liking, commenting, or sharing. But just because they’re silent doesn’t mean they aren’t paying attention.

Is AI a threat? Or an asset?

AI isn’t here to replace you—it’s here to help you move faster. But speed without strategy leads to generic content and lost trust, so the real advantage comes from using AI to amplify your strengths, not replace them.

3 types of money-making content

Discover the three types of content that drive revenue—case studies, white papers, and competitive analyses—and learn how to make your content profitable.

7 Key Message Examples to Inspire Your Marketing

Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.

Newest content

Anthony Garone 9/19/22 Anthony Garone 9/19/22

Featuritis: Why Your Website Doesn’t Convert

No matter how beautiful or flashy your website is, you need to emphasize value, not features. There’s only one prescription for Featuritis: key messages.

Anthony Garone 7/29/22 Anthony Garone 7/29/22

Attract Better Customers with Specific Marketing

Would you rather appeal to everyone and have a very low conversion rate or appeal to the people who are more likely to buy your product and have a much higher conversion rate?

Ellis Fitch 6/20/22 Ellis Fitch 6/20/22

How to Nail Your Brand Positioning Strategy

Positioning is an aspect of marketing that often gets overlooked, probably because it requires a lot of research many startups with small marketing departments think they simply do not have time for. But positioning is an important strategy that helps influence buyers.

Anthony Garone 5/16/22 Anthony Garone 5/16/22

Key Messaging and Positioning Strategies: What Are They?

Developing key messaging and positioning strategies can be a difficult and confusing endeavor. There’s a lot of terminology, like brand positioning and product positioning. What does it all mean?