Not all content is worth the same—and it shouldn’t be priced or prioritized like it is. This post breaks down the pet vs. cattle content model we use with clients to drive both visibility and revenue, without wasting budget.
If your AI content reads well but breaks trust, you’re sabotaging deals before they even start. Here’s the 9-part process we use at Edify to write high-performance content with AI, without losing credibility.
We helped one client land C-suite leads for just $65—less than a quarter of the industry average.
Another hit half a million impressions with eight posts about software licensing. Here’s how we did it.
If your white paper reads like a sales pitch in disguise, you’re not building trust…you’re burning it. This post shows how to write white papers that actually help technical buyers think, learn, and move forward.
