You can put a price on success

Expert content for every stage of the B2B buying journey

Our Pricing

There are a million content agencies out there.
We’re one of them.

What we think nudges us over the top is that:

Our committed clients invest $4k-$15k/month for a menagerie of content pieces.

But we’re cool with one-time projects, too.

It’s a good way for us both to vet the relationship before we go all in.

Engaging Top of Funnel SEO Content Custom Content
$400-700 per piece

AI-generated drafts
Human editorial
1-2 rounds of quality assurance
Collaborative SEO keyword strategy 		$1,000-2,500 per piece

Expert-written drafts
Human editorial
2-3 rounds of quality assurance
Highly collaborative process

The more work you commit to, the better our rates get.
Prices depend on length and complexity.

Top-of-funnel content that doesn’t sound like AI

Everyone asks us, “What do you think of AI?”

We think it’s awesome — and a bit dry, repetitive, and monotonous. Exactly what you get for near-zero investment in your content.

We treat AI like a freelancer. No, we don’t have some secret ChatGPT prompt, but we do use a sophisticated SEO-focused generative AI tool to write our first draft. With the right inputs, it produces content that’s better than 80% of the freelancers we’ve worked with.

But that doesn’t mean it’s good.

It’s our editorial that makes our content good. Dare we say, excellent.

What is “custom content?”

Custom content is completely expert-written, which is why it costs more.

Custom content can be any of the following:

  • Technical white papers (including SME interviews)

  • Case studies (including customer interviews)

  • Ebooks (3k-20k words)

  • Sales enablement and collateral

  • Executive ghostwriting

  • Email sequences and nurture campaigns

  • Social media content (and management)

We’re your content partner.

When we work together, we’re working together. It’s a partnership, and we care very much about your success.

We understand your business, goals, and challenges. It’s our job to help you win in all of these areas. So we don’t just deliver content — we help you win.

Our retainer clients have access to services we can’t do as a one-time project, like multi-channel content strategy, social media management, and even coaching your employees.

With Edify, you’re not hiring a marketing agency. You’re hiring experienced technology and SaaS professionals who happen to do content marketing. You’re getting a team.

Why do our clients choose us?

We primarily work with high-end B2B companies in the technology/SaaS industry. They have discriminating taste, and they’ve let us know why we’ve won their business:

  • We’re experienced product and technology experts who do content marketing. Most agencies have it the other way around. God bless ‘em.

  • We aren’t interested in becoming huge. We stay small to provide stellar service to our handful of clients.

  • We were your ideal customer persona. We have a technical co-founder and a SaaS marketing co-founder, and we were once the target customer for many of our clients.

  • We don’t compete on price. We know we’re not the cheapest. Our clients don’t want the cheapest. They want the best.

  • We’re flexible and down-to-earth. Some agencies are super strict on what they offer. We understand that pivots are necessary and we bend with our clients when they need it.

  • We become part of your team. We’re not a black box service. You don’t send an email and get a piece of content back. Instead, we’re on your Slack, we talk to your engineers, and we plug in. We’re essentially better staff augmentation at a lower cost.

  • Finding good writers is hard. Man, we have tried the freelancer thing - probably far more than you have. Our core team does much of the work, and then we work with a small, handpicked, and super talented pool of writers.

Ok, so how does this work?

If you’ve gotten this far, it means you’re at least somewhat interested in doing something together.

Here’s what happens next:

  • Fill out the form below (after you’ve read this list!) to get in touch

  • We’ll schedule a call to understand your situation

  • If we’d all like to move forward, we’ll send you a proposal

  • You’ll review the proposal

  • We’ll send you a contract for the agreed-upon work in DocuSign

  • You’ll probably send us an NDA to sign

  • When everything is signed, we’ll schedule a kickoff call and get started

Ok, now you can fill out the form. :)