75% of technical buyers don’t
“talk to sales.”
That’s why your content has to.
Technical buyers see right through fluff.
They have a sixth sense for detecting marketing hype, AI-generated nonsense, and vague sales pitches. They’re also sales-avoidant—75% of them prefer a rep-free buying experience. But here’s the problem: self-service purchases are significantly more likely to result in regret.
The best chance for conversion means: 1. Engaging digital content, and 2. Informed sales teams who can answer any questions.
If your content doesn’t meet them where they are, you’re losing deals.
Technical buyers do extensive research before ever considering a conversation with sales. If your digital content assets don’t deliver the technical depth they expect, they won’t convert. And if your sales team can’t confidently answer their highly specific, technical questions? Forget it.
You need to cover the 6 most important topics
Integration and Compatibility: Technical buyers have invested serious time into their current systems, making them protective of existing setups. They’ll quickly reject solutions that cause disruptions or integration headaches.
Technical Feasibility: They're asking, “Will your product actually work for us, or will it create more issues?” Your content needs to provide proof, not promises. Clearly demonstrate feasibility to build trust.
Security and Compliance: Technical buyers demand strict documentation showing that your product meets their security and compliance standards. Even after your direct contact is convinced, expect additional hurdles from compliance teams.
Ease and Realism of Evaluation: Technical buyers insist on trying before buying. That means providing extensive demos, sandboxes, or proof-of-concept environments. A standard 30-day trial rarely suffices, so patience here is essential.
Clarity and Precision: Technical buyers detect marketing fluff and jargon from miles away. They have little patience for vague promises. Provide clear, precise, detailed information. Be factual—no hype.
Self-Service Content Availability: Gartner notes that 75% of B2B buyers prefer sales processes without sales interactions. Technical buyers are even more inclined this way. Offer clear, easily accessible resources like product docs, case studies, detailed specs, and real-world usage demos.
Edify Content helps you create technical content that actually converts.
We are a team of tech-savvy content experts who understand technical buyers because we are technical buyers. We create content that educates, proves value, and earns trust—not just empty marketing claims.
We deliver the types of content technical buyers need in order to convert:
✅ Deep-dive technical white papers – Real specs, clear explanations, no fluff.
✅ Case studies that matter – Actual results, not vague testimonials.
✅ Product demos & documentation – Step-by-step clarity, not overproduced nonsense.
✅ Competitive comparisons that build trust – Honest, data-driven, and useful.
✅ POC & sandbox trial content – Help buyers test and integrate before they commit.
We also create the content that trains and empowers sales teams so they can have informed conversations with your prospects.
Need proof?
We got it right here.
Many content agencies exist just to publish content.
We help our clients crush their business goals.
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Client: Data marketplace SaaS
Goal: Increase organic traffic
Work: Write high-quality SEO content & ebooks
Result: Quadrupled organic search traffic in 12 months from 500 clicks/mo. to over 2.2K clicks/mo.
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Client: Make Weird Music
Goal: Audience-first content strategy to increase brand awareness and paid membership subscriptions
What we did: Developed and executed on a new content strategy that employs clickworthy video titles and thumbnails
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Client: Docker container optimization SaaS
Goal: Build brand awareness and get attention on an open-source container repo of trusted, secure images
What we did: Wrote the GitHub and DockerHub README files, thought leadership articles, and social media posts that garnered attention and downloads
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Client: Cost optimization SaaS
Goal: Develop brand awareness and acquire users
What we did: Wrote a thought leadership article targeting Hacker News, used a promotion strategy to get it to the front page, which netted 5K hits per hour for over 8 hours
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Client: Data integration SaaS
Goal: Brand awareness in a highly competitive industry
Work: We ghostwrote thought leadership articles in Towards Data Science, which ended up being seen by the CEO of our client’s competitor. This led to our client getting acquired.
We are technologists who know marketing
Most marketers don’t know the difference between an API and an SDK. We do.
We’ve been hired by 50+ companies of all shapes and sizes. Our customers love our work and trust us to help accomplish their business goals.
Enterprise-grade content at startup-friendly pricing
Edify Content was founded by a 20-year software development and IT executive who understands exactly how technical buyers think—because we’ve been in their shoes. We know what makes them trust a product, what makes them skeptical, and what kind of content actually helps them make a buying decision.
Most marketing teams struggle to create content that resonates with technical buyers. They either don’t go deep enough or rely too much on generic messaging that tech-savvy buyers immediately dismiss.
Pricing and value
Yes, we can do one-off work ($1.25/word), but we work best on monthly retainer pricing. We have two options:
Standard content package: $6,000/month
You get 16 credits per month to use toward content production.
Short-form blog article (1,000 words or fewer) : 2-3 credits
Long-form blog article: (1,000-4,000 words): 3-6 credits
Email sequence: 4-8 credits (depending on length, complexity)
Landing page: 4 credits
Social media posts: 5 for 2 credits
Need more? No problem. You can buy credits any month you need them, or we can give you a bigger monthly package.
Performance marketing package: $15,000 per month.
For Hubspot-based B2B businesses, we manage and provide:
Ad campaigns on LinkedIn and Google (ad budgets are separate)
Sales enablement materials (one-pagers, case studies, white papers, etc.)
Landing page development and management
Lead flow and list management
Email sequences and campaigns
Social media management
We can customize your content package as needed.
Stop losing technical buyers. Start closing them.
Fill in the form and we’ll get back to you in 24 hours to set up a meeting and get to solving your technical content problems. Until then, enjoy this video on shortening your sales cycle.