Check Your Messages
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What’s the deal with messages?
The foundation of your marketing strategy
Your key messages must tell people what you do, what you offer, and why they should buy from you.
Without key messages, no one will know how great your product is.
Many brands do not message effectively
Just three common mistakes:
Jargon
Fluff-speak
Same stuff as everyone else
Market your value, not your features
Effective messaging begins by understanding the pain your audience is experiencing and demonstrating how you alleviate that pain.