FREE DOWNLOAD:
Edify’s 2024 Content Strategy Planning Guide

‘If you build it, they will come.’

As a SaaS founder or marketer, you probably already know how NOT true that statement is.

You can have the best platform, app, or solution out there, but if you want it to sell, people need to actually know it exists.

Then they need to know exactly how it’s going to solve their problems, and be convinced that they can trust your offering to deliver.

Get this right and you’ll have leads pulling out their credit card faster than you can say “give that CMO a raise!”

But how do you get it right?

Inside our free guide, you’ll get everything you need to know to craft a solid content strategy for your organization.

You’ll learn:

  • What content marketing is and why it’s the most vital piece of your marketing plan

  • How to craft a key messages that speak directly to your ideal buyers

  • The difference between features and value and how to communicate value effectively

  • How to tailor your messaging and measure results for each unique channel

  • How AI-generated content plays into all this

  • … and much, much more

Grab the guide below and get ready to rock your content marketing in the year ahead. 👇

Edify Content was founded by a software engineer and a SaaS marketer.

We help SaaS companies in data, cybersecurity, compliance, and more create compelling key messages and high-quality content that makes their ideal buyers understand and care about what they do.