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From 20K to 40K in 1 year—you can do it too

It took me 9 years to reach 20K subscribers on YouTube—but in just one year, I doubled that, gaining 1.9M views and thousands in revenue. The difference? Strategy. I applied the same content marketing principles I use at Edify Content to help brands grow, and the results speak for themselves.

SEO isn’t dead. It just smells funny

Yes, you still need to do SEO. But if you’re still chasing high-volume keywords and pumping out generic content, you’re doing it wrong—here’s what actually works in 2025.

The paradox of engagement: Why your real audience is silent

Your most valuable audience—the ones who actually matter—probably aren’t liking, commenting, or sharing. But just because they’re silent doesn’t mean they aren’t paying attention.

Is AI a threat? Or an asset?

AI isn’t here to replace you—it’s here to help you move faster. But speed without strategy leads to generic content and lost trust, so the real advantage comes from using AI to amplify your strengths, not replace them.

3 types of money-making content

Discover the three types of content that drive revenue—case studies, white papers, and competitive analyses—and learn how to make your content profitable.

7 Key Message Examples to Inspire Your Marketing

Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.

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Anthony Garone 4/14/25 Anthony Garone 4/14/25

Why your content fails to convert (it's missing these critical pieces)

When marketing only creates top-of-funnel content, buyers get interested but can't move forward. They lack the case studies and technical docs to make decisions or address objections. Real buyers don't follow your neat funnel diagram—they need content that supports them wherever they land.

Monique Pryce 4/12/25 Monique Pryce 4/12/25

Your sales team doesn't need more leads (they need LEVERAGE)

Marketing teams are churning out content while sales teams feel like they're flying solo. This isn't about marketing incompetence—it's about misalignment where both teams work in parallel rather than in concert, creating wasted effort that looks productive but doesn't translate into actual revenue.

Anthony Garone 4/12/25 Anthony Garone 4/12/25

Your ICP is probably wrong (and it's costing you money)

Most companies define their ICP with something laughably vague like "C-level execs at enterprises." That's not an ICP—that's a horoscope. A real ICP has teeth: specific company types, current tech stack, budget realities, and disqualifying factors that save you from wasting time.

Anthony Garone 4/3/25 Anthony Garone 4/3/25

Why your content isn’t closing deals (and how to fix it)

Most B2B content stalls out at the top of the funnel because it’s not aligned to a real sales strategy. If you want content that actually drives deals forward, it needs to support every stage of the sales cycle—not just awareness.