7 Key Message Examples to Inspire Your Marketing
Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.
Is It Time For a Website Revamp? Here’s What to Do
Many tech startups come to us saying, “We need a website overhaul.” The usual stated reason: “Our website just isn’t performing.”
This can mean a lot of different things. But website performance is a red herring. Let me tell you the real reason for lackluster performance:
How We Got Our Site to 1,000+ Organic Search Clicks a Month
We built our site from practically zero organic search traffic to more than 1,000 clicks with a very simple SEO plan. Here’s how we did it.
Explain Your Product and Compel People to Buy
Describing anything in a compelling way can be difficult, especially if it’s a technical product. So how can startups go from confusion to clarity in their marketing?
Key message development.
Featuritis: Why Your Website Doesn’t Convert
No matter how beautiful or flashy your website is, you need to emphasize value, not features. There’s only one prescription for Featuritis: key messages.
The 8 Most Important Elements of Content Strategy
Many businesses run their content marketing like vacation: Create what you want whenever you have the time and will, write whatever you want to say, and good things will just happen. Umbrella optional.
In reality, content marketing is a lot like the military: To work at peak performance, it must be regimented, goal-oriented, and adequately funded.
Common Key Messaging Mistakes That Tank Your Website—With Examples
As you develop a brand messaging strategy, it’s important to understand what some common mistakes are so you can avoid replicating them. Let’s look at some real life key message examples.
Key Messaging and Positioning Strategies: What Are They?
Developing key messaging and positioning strategies can be a difficult and confusing endeavor. There’s a lot of terminology, like brand positioning and product positioning. What does it all mean?
What is a Content Strategy and Why Does It Matter?
Imagine you and your sibling run a delicious Italian restaurant, but business isn’t going so well. What will turn everything around? A big night of the finest Italian feast that will make it clear to everyone that your restaurant is far superior to the competition. Are you just going to put your proverbial meal on the table to cool and hope some people walk in?
Are Your Key Messages Forgettable? Here’s How to Improve Them
Is your website indecipherable to visitors? Or perhaps outdated? Is your bounce rate high?
Well, it’s probably because you are lacking clear, understandable key messages. Let’s fix that.