FREE Guide! The Top 7 Things You Need for a Good Content Strategy
Have you been tasked with auditing your content strategy, and you’re not sure where to start? Or maybe you don’t do content but you know you have to start? That’s why we’ve created this free content marketing guide, The Top 7 Things You Need for a Good Content Strategy.
Ellis and Anthony are two seasoned content strategists with more than 20 years of experience combined. This guide will help you navigate common content mistakes and help you think about your strategy with an ROI-focused mindset.
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What are these “7 things” of which you speak?
We’re glad you asked. The top seven things you need for a good content strategy are:
Understand your audience
Set the right goals
Help your target market
Build content around your goals
Build a funnel & content for each stage
The post-sale funnel
Know your history so you don’t repeat it
Obviously, these recommendations aren’t too helpful without the other 5,700 words we wrote to explain it all. But that’s kind of the point.
In each section of the guide, we equip you with questions to ask yourself and your clients. We give you exercises to understand your goals. You’ll learn about our four-stage sales funnel. You’ll get post-sale tips. And we’ll give you a list of common content pitfalls that doom (or re-doom) you to repeat history.
Subscribe to the newsletter. Get the guide. Become more knowledgeable about content strategy.
