Ellis Fitch 4/14/22 Ellis Fitch 4/14/22

What is a Content Strategy and Why Does It Matter?

Imagine you and your sibling run a delicious Italian restaurant, but business isn’t going so well. What will turn everything around? A big night of the finest Italian feast that will make it clear to everyone that your restaurant is far superior to the competition. Are you just going to put your proverbial meal on the table to cool and hope some people walk in?

Ellis Fitch 3/1/22 Ellis Fitch 3/1/22

SEO vs Social Media: Which is Better?

Ellis Fitch 9/28/21 Ellis Fitch 9/28/21

Are Your Key Messages Forgettable? Here’s How to Improve Them

Is your website indecipherable to visitors? Or perhaps outdated? Is your bounce rate high?

Well, it’s probably because you are lacking clear, understandable key messages. Let’s fix that.

Anthony Garone 9/23/21 Anthony Garone 9/23/21

What is content strategy and how does content marketing work?

How many of you can barely explain your job to your spouse or extended family? 🙋‍♂️

When I got into "content marketing," I thought it'd be easier to explain than my technical software development roles. I was wrong (as usual). 🤦‍♂️

Here's my explainer article on "content marketing."

Anthony Garone 9/17/21 Anthony Garone 9/17/21

Glengarry Glen Ross Alec Baldwin Speech, but Affiliate Marketing

Here’s the famous Baldwin speech from Glengarry Glen Ross, but about affiliate marketing.

Ellis Fitch 9/14/21 Ellis Fitch 9/14/21

Apple’s Product Pages for iPhone 13, iOS 15, and iPad Prove No One’s Perfect

Anthony Garone 8/27/21 Anthony Garone 8/27/21

Top 10 Reasons You (and I?) Suck at Social Media

We all suck at social media. It’s hard, even if it’s your full-time job. It’s one of the most undervalued and underestimated aspects of running a business. Here’s why.

Anthony Garone 8/16/21 Anthony Garone 8/16/21

How to Build a Good Home Page

Building a great home page is hard work. Most of them are too long, don’t speak to the visitor, and have high bounce rates .Here’s what a content expert sees when they look for opportunities to improve.

Anthony Garone 8/5/21 Anthony Garone 8/5/21

How to work with a content marketing agency like Edify

What does it mean to work with a content agency? How does Edify work with clients? Answers to these questions and more!

Ellis Fitch 7/22/21 Ellis Fitch 7/22/21

7 Top Content Marketing Tips for a Tip-Top Strategy

Anthony Garone 7/13/21 Anthony Garone 7/13/21

App Tracking Transparency is Killing Your Ad Strategy

Apple’s new iOS 14.5 App Tracking Transparency is changing the landscape for ad spend in 2021. Will it kill your ad strategy? If so, what should you do?