Services
Key Messaging Workshop
Explain what you do and make people care.
Can’t find the words to explain why your product is so great?
People not responding to your website?
Unable to explain how you solve your customers’ problems?
We can help you take a step back and determine how to speak to your target audience.
“The key message workshop was super helpful. We learned a lot, and the results were different from what we expected, which is a good thing because we need to change what we’re doing.”
— Russ, RapidFort, San Francisco, California
Content creation
Need words? We write them.
Rethinking your website and need new copy?
Want to start (or restart) your blog?
Need a one-pager that describes your product?
Ready to tell the world about your product with white papers, case studies, and ebooks?
“It took less than three days for our first piece of content with Edify to generate an inbound lead.”
— Richard, Ocurate, San Francisco, California
Our Work
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Blog posts
Three Lessons Web 3.0 Cannot Ignore - RChain
How to trim the fat from your container structure - RapidFort
What is software supply chain risk? - RapidFort
I analyzed SaaS dark billing patterns - Quolum, successfully designed to reach the front page of Hacker News
I like to merge it, merge it: Why you should merge frequently - YourBase
How to use metadata to future-proof your data stack - Datacoral
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Case Studies
Making the right investments on the most profitable customers - Ocurate
Driving profitable growth by predicting player sustainability - Ocurate
How to win back the most profitable lapsed customers - Ocurate
Decrease churn of the most profitable customers - Ocurate
Datacoral’s pipelines translate Greenhouse data into an easily analyzable structure - DataCoral
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Assorted goodies
Garden.io - Website copy
You Are Remarkable - Resound Creative: book developmental and copy editing
All data integrations should use change data capture - DataCoral: Towards Data Science article
How to speed up your software testing cycle: 5 key tips - YourBase article for eWeek
Get Started
Establish needs.
We want to talk to you about our goals and what’s been working (or not). We’ll share what we think we can do, then get you a formal proposal for you to review.
Key message workshop.
We help your teams decipher what your personas really care about, and build a framework for talking to them.
Create.
We’ll spend 30-60 minutes with one or more of your SMEs to get context, then we’ll put together content drafts and work with you to refine and publish.
Watch it grow.
Depending on our engagement, we can provide regular performance reporting, SEO targeting, keyword tagging, and SEO strategy recommendations to get the most out of your content.