Experienced B2B SaaS Copywriters

Marketing experts who understand tech.

Our team of experienced B2B SaaS copywriters and content marketers helps tech companies:

  • Eliminate confusion from their marketing

  • Create conversion-oriented web copy

  • Speak directly to technical-minded buyers and users like software developers and IT or Security teams

  • SEO optimize their content to get found by the right audience

Quality, goal-focused content

Jargon? No thanks. Our SaaS content writing is powerful, memorable, and persuasive. Whether your goal is to increase organic traffic or convert prospects to customers, Edify’s content delivers.

Strategic messaging

Our content makes readers care about what you do. We tailor every piece specifically to the needs and interests of your target audience based on how YOU want to talk to them.

Tech-savvy marketers

You don’t need to explain to us what an API is. Containerized infrastructure? We get it. We can turn your complex information into readable, targeted marketing material.

What makes our B2B SaaS content writers different?

As a marketing agency geared specifically to tech and SaaS companies, we understand the challenges of marketing for developers, security, and other highly technical personas. We hold our technology content writers to a very high standard and ensure our copywriters and marketers have at least five years of experience writing for or working on the ground with tech companies.

No B.S

We will always tell you if something’s not working. But if we get our paws on your content marketing, we won’t stop until we know your audience will understand your product, see your value, and take action.

Data driven

Data informs how we build your content strategy and formulate content topics. If your keywords don’t resonate, we’ll research better alternatives and build your content and online presence around them.

Dedicated to quality

We’ll only show you content we stand behind. Don’t like it? Feel like it’s not quite there? Our technology content writers will redo it until it’s right, no extra fees.

What you can expect from an Edify B2B SaaS writer

Edify is committed to content marketing that drives action. Here are the kinds of writing for SaaS we build for our clients:

  • SEO-optimized blog posts and articles

  • Executive thought leadership ghostwriting

  • Landing pages and website copy

  • Detailed ebooks and white papers (we are adept at turning your technical documentation into readable content!)

  • Case studies

  • Email marketing

  • Social media copy

A taste of our work

As you can imagine, we sign a lot of NDAs, so we can’t share the majority of our work. Check out our services page for some more links and our homepage for companies we’ve worked with.

FAQs

How is a B2B content writer different from a regular content writer?

B2B content writers—especially those who write specifically for SaaS—have specialized knowledge and experience that “regular” content writers do not. A B2B SaaS writer understands the SaaS business model, knows the broader technological landscape, and has a foundation of technical knowledge. Writing for SaaS requires the ability to synthesize technical information, do a lot of research, and turn what sometimes seems like word spaghetti into compelling, action-oriented marketing copy. A quality B2B SaaS copywriter is usually seasoned in the field, with at least five years in SaaS.

What should I look for in a B2B SaaS copywriter?

Aside from experience in SaaS, look for writers who are eager to learn, open to feedback, and able to write interesting content about a “boring” topic. They should be interested in the pains your target audience experiences and care about showing them how your product can ameliorate those pains. Find a writer who is willing to ask questions. And ideally, they are adept at keyword and search engine research so they can cover all the more technical aspects of marketing you may not be familiar with.

What types of companies does Edify Content work with?

Most of our clients are B2B SaaS orgs in cybersecurity, compliance, data services, software development, and financial automation. Occasionally we serve other businesses, including accounting firms and technical manufacturing.

Tell us about yourself.

Who are you, and what content challenges are you facing? Looking for a better way to talk to your customers? We’d love to chat.