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From 20K to 40K in 1 year—you can do it too

It took me 9 years to reach 20K subscribers on YouTube—but in just one year, I doubled that, gaining 1.9M views and thousands in revenue. The difference? Strategy. I applied the same content marketing principles I use at Edify Content to help brands grow, and the results speak for themselves.

SEO isn’t dead. It just smells funny

Yes, you still need to do SEO. But if you’re still chasing high-volume keywords and pumping out generic content, you’re doing it wrong—here’s what actually works in 2025.

The paradox of engagement: Why your real audience is silent

Your most valuable audience—the ones who actually matter—probably aren’t liking, commenting, or sharing. But just because they’re silent doesn’t mean they aren’t paying attention.

Is AI a threat? Or an asset?

AI isn’t here to replace you—it’s here to help you move faster. But speed without strategy leads to generic content and lost trust, so the real advantage comes from using AI to amplify your strengths, not replace them.

3 types of money-making content

Discover the three types of content that drive revenue—case studies, white papers, and competitive analyses—and learn how to make your content profitable.

7 Key Message Examples to Inspire Your Marketing

Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.

Newest content

Ellis Fitch 7/6/22 Ellis Fitch 7/6/22

The 8 Most Important Elements of Content Strategy

Many businesses run their content marketing like vacation: Create what you want whenever you have the time and will, write whatever you want to say, and good things will just happen. Umbrella optional.

In reality, content marketing is a lot like the military: To work at peak performance, it must be regimented, goal-oriented, and adequately funded.

Ellis Fitch 6/20/22 Ellis Fitch 6/20/22

How to Nail Your Brand Positioning Strategy

Positioning is an aspect of marketing that often gets overlooked, probably because it requires a lot of research many startups with small marketing departments think they simply do not have time for. But positioning is an important strategy that helps influence buyers.

Anthony Garone 6/14/22 Anthony Garone 6/14/22

How to Create Meaningful Content: Tips from a Former Content Skeptic

It’s easy to create meaningless content. It’s even easier to create meaningful content—once you know what your audience wants and how they think.

Ellis Fitch 5/31/22 Ellis Fitch 5/31/22

Common Key Messaging Mistakes That Tank Your Website—With Examples

As you develop a brand messaging strategy, it’s important to understand what some common mistakes are so you can avoid replicating them. Let’s look at some real life key message examples.

Ellis Fitch 5/23/22 Ellis Fitch 5/23/22

How to Build the Messaging Strategy Your Brand Really Needs

Messaging, or key messaging, revolves around what you want your target audience to remember about you.

Anthony Garone 5/16/22 Anthony Garone 5/16/22

Key Messaging and Positioning Strategies: What Are They?

Developing key messaging and positioning strategies can be a difficult and confusing endeavor. There’s a lot of terminology, like brand positioning and product positioning. What does it all mean?

Ellis Fitch 4/26/22 Ellis Fitch 4/26/22

How Content Marketing Builds Brand Loyalty

Content is a pillar of brand loyalty. Why? Because content marketing does not stop at the sale.

Ellis Fitch 4/14/22 Ellis Fitch 4/14/22

What is a Content Strategy and Why Does It Matter?

Imagine you and your sibling run a delicious Italian restaurant, but business isn’t going so well. What will turn everything around? A big night of the finest Italian feast that will make it clear to everyone that your restaurant is far superior to the competition. Are you just going to put your proverbial meal on the table to cool and hope some people walk in?

Ellis Fitch 3/1/22 Ellis Fitch 3/1/22

SEO vs Social Media: Which is Better?

Ellis Fitch 9/28/21 Ellis Fitch 9/28/21

Are Your Key Messages Forgettable? Here’s How to Improve Them

Is your website indecipherable to visitors? Or perhaps outdated? Is your bounce rate high?

Well, it’s probably because you are lacking clear, understandable key messages. Let’s fix that.

Anthony Garone 9/23/21 Anthony Garone 9/23/21

What is content strategy and how does content marketing work?

How many of you can barely explain your job to your spouse or extended family? 🙋‍♂️

When I got into "content marketing," I thought it'd be easier to explain than my technical software development roles. I was wrong (as usual). 🤦‍♂️

Here's my explainer article on "content marketing."

Anthony Garone 9/17/21 Anthony Garone 9/17/21

Glengarry Glen Ross Alec Baldwin Speech, but Affiliate Marketing

Here’s the famous Baldwin speech from Glengarry Glen Ross, but about affiliate marketing.

Ellis Fitch 9/14/21 Ellis Fitch 9/14/21

Apple’s Product Pages for iPhone 13, iOS 15, and iPad Prove No One’s Perfect

Anthony Garone 8/16/21 Anthony Garone 8/16/21

How to Build a Good Home Page

Building a great home page is hard work. Most of them are too long, don’t speak to the visitor, and have high bounce rates .Here’s what a content expert sees when they look for opportunities to improve.

Anthony Garone 8/5/21 Anthony Garone 8/5/21

How to work with a content marketing agency like Edify

What does it mean to work with a content agency? How does Edify work with clients? Answers to these questions and more!

Ellis Fitch 7/22/21 Ellis Fitch 7/22/21

7 Top Content Marketing Tips for a Tip-Top Strategy

Anthony Garone 7/13/21 Anthony Garone 7/13/21

App Tracking Transparency is Killing Your Ad Strategy

Apple’s new iOS 14.5 App Tracking Transparency is changing the landscape for ad spend in 2021. Will it kill your ad strategy? If so, what should you do?

Anthony Garone 7/8/21 Anthony Garone 7/8/21

Getting No Leads? Here’s Why.

You’ve got the blog posts. You’ve got the content calendar. But you’ve gotten no new leads! What gives?

Producing engaging content that builds a following is really hard work.

Ellis Fitch 6/28/21 Ellis Fitch 6/28/21