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From 20K to 40K in 1 year—you can do it too

It took me 9 years to reach 20K subscribers on YouTube—but in just one year, I doubled that, gaining 1.9M views and thousands in revenue. The difference? Strategy. I applied the same content marketing principles I use at Edify Content to help brands grow, and the results speak for themselves.

SEO isn’t dead. It just smells funny

Yes, you still need to do SEO. But if you’re still chasing high-volume keywords and pumping out generic content, you’re doing it wrong—here’s what actually works in 2025.

The paradox of engagement: Why your real audience is silent

Your most valuable audience—the ones who actually matter—probably aren’t liking, commenting, or sharing. But just because they’re silent doesn’t mean they aren’t paying attention.

Is AI a threat? Or an asset?

AI isn’t here to replace you—it’s here to help you move faster. But speed without strategy leads to generic content and lost trust, so the real advantage comes from using AI to amplify your strengths, not replace them.

3 types of money-making content

Discover the three types of content that drive revenue—case studies, white papers, and competitive analyses—and learn how to make your content profitable.

7 Key Message Examples to Inspire Your Marketing

Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.

Newest content

Ellis Fitch 6/14/21 Ellis Fitch 6/14/21

How to Create a Content Calendar — and Why You Need One

Ellis Fitch 6/2/21 Ellis Fitch 6/2/21

Live Your Best Life With Content Marketing Goals

Anthony Garone 5/5/21 Anthony Garone 5/5/21

Is Your Website an Internet McMansion?

Expensive website + crappy content = internet mcmansion

Anthony Garone 4/26/21 Anthony Garone 4/26/21

Even Technical Blogs Need Stories

Why use a ton of words, technical jargon, and boring tone when you can tell a compelling story?

Ellis Fitch 3/18/21 Ellis Fitch 3/18/21

Copy Talk: Dbrand Shows Us How Good Writing Is Done

Today I want to walk you through a website that will make most writers swoon. Introducing: Dbrand.

Here’s exactly what dbrand does right with their copy:

Ellis Fitch 2/23/21 Ellis Fitch 2/23/21

5 Reasons You Should Really Hire a Writer

Anthony Garone 1/19/21 Anthony Garone 1/19/21

FREE Guide! The Top 7 Things You Need for a Good Content Strategy

Subscribe to our newsletter for a free 24-page content strategy guide. Yes, totally free. And it’s even useful!

Anthony Garone 12/22/20 Anthony Garone 12/22/20

GHDC: Do You Know Your Strengths & Weaknesses?

When you’re asked “What are your strengths and weaknesses?” they’re looking for a lot more than that. We share what hiring managers are ACTUALLY looking for when they ask that question in an interview.

Anthony Garone 12/21/20 Anthony Garone 12/21/20

GHDC: You MUST Learn to Brag About Yourself

You are looking to sell yourself to an employer, so you have to talk like it. It’s that simple.

Anthony Garone 12/18/20 Anthony Garone 12/18/20

GHDC: “But LinkedIn is Stupid!”

LinkedIn is one of the most important tools for getting a new job. Don’t say “No” to LinkedIn — get on there yesterday!

Anthony Garone 12/17/20 Anthony Garone 12/17/20

GHDC: You Should Recreationally Interview

Yes, you SHOULD be applying for and interviewing at jobs even if you are already employed. You don’t have to tell anyone that’s what you’re doing, but you should still do it.

Anthony Garone 12/15/20 Anthony Garone 12/15/20

GHDC: You MUST Prepare for Interviews

Anthony Garone 12/15/20 Anthony Garone 12/15/20

GHDC: Ask Your Friends to Help You Get a Job!

If you aren’t asking your friends for referrals at their companies, you are being STUPID. Who you know is a HUGE part of getting hired. Work that network! Here’s how to do so — and build a network if you don’t have one.

Anthony Garone 12/14/20 Anthony Garone 12/14/20

GHDC: “Requirements” Aren’t Requirements

Repeat after me: Job requirements are NOT ACTUAL REQUIREMENTS. Even a recruiter agrees! Find out how much alignment she says companies are ACTUALLY looking for.

Anthony Garone 12/10/20 Anthony Garone 12/10/20

GHDC: You CAN Play With the Truth!

Willing to play with the truth on your resume and job application? Here’s how to do so in the least dishonest way possible.

Anthony Garone 12/10/20 Anthony Garone 12/10/20

GHDC: Other Candidates are LYING!

Anthony Garone 12/9/20 Anthony Garone 12/9/20

GHDC: Your Interviews are NOT explaining your experience

Do you make up your interview answers on the fly? Do your answers come together as a story, or are they just … random? You MUST know how to give a compelling interview if you want to stand out from other candidates and get hired.

Anthony Garone 12/4/20 Anthony Garone 12/4/20

GHDC: Hiring Managers Don’t Always Know What They’re Doing

Most managers are not good at management, and they usually don’t know what their teams are actually doing. This can mean they’re not that good at hiring either. Yikes!

Anthony Garone 12/3/20 Anthony Garone 12/3/20

GHDC: Your Résumé MAY NOT Get Read!

Real talk: It’s luck of the draw whether someone will actually read your resume, and hiring managers play to their biases. We share some advice from a recruiter, and the sad truth about the state of resume affairs.