Struggling with social media as a technical founder? You’re not alone. Many introverts fall into the social media doom loop—wanting attention for their company but hating self-promotion. The good news? You don’t have to brag to build an audience. Learn how to share stories, spark conversations, and grow your presence without feeling fake.

Case studies can be great for sales—unless they blow up in your face. This week, a Monkedia case study went viral after Vessi’s CEO called out its over-the-top claims. Now, it’s deleted, but the internet never forgets. Let’s break down what went wrong.

The one-person marketing team sounds heroic, but in reality, it’s a fast track to burnout, frustration, and missed goals. Companies expect one person to handle branding, content, paid ads, SEO, and more—without the support needed to succeed. In this video, we break down why this approach fails, what actually drives marketing success, and how overwhelmed marketers can dig themselves out.

HubSpot’s organic traffic skyrocketed to 24 million hits per month—then crashed. Google’s AI overviews, EEAT rankings, and changing search behavior are reshaping SEO, making top-of-funnel content nearly obsolete. To stay ahead in 2025, marketers need deeper, expert-driven content, engaging formats like video, and a focus on bottom-funnel insights AI can’t replicate.

A sales team without content is like a soldier without a weapon—left to rely solely on confidence and storytelling to close deals. Equipping your team with case studies, one-pagers, and tailored resources ensures they have the tools to shorten sales cycles, win more deals, and build credibility.

Learn the 8 essential types of content every product launch needs, from top-of-funnel articles to sales PDFs, to drive awareness, engagement, and conversions.

Expressing strong opinions in business can set you apart, attract your ideal audience, and demonstrate expertise. This article explores why boldness in sharing professional beliefs is a key differentiator and offers tips for navigating controversial topics without fear. Learn how to stand out and spark meaningful conversations.

To reach executives, you need to go beyond surface-level messaging changes. Meet them where they consume content (LinkedIn, business publications, and conferences) and address their strategic challenges with real thought leadership, not tactical solutions.

A case study proves that your product actually does what you say it does. Use case studies to persuade and convince prospects that your product is worth using and purchasing.

We’re excited to announce our new AI service, EdifAI. It’s a marriage of AI tools and expert editorial. Have we broken the iron triangle of cost, scope, and speed? We think so.

Content marketing is like raising animals on a farm. You’ve got cattle in the field generating organic traffic and helping with your overall SEO strategy. And you have a few pets who live in your home, attracting the attention of very specific personas and generating leads. Here's how to tell the difference, and when to invest more into your marketing.