Announcing EdifAI: Our GenAI Content Service
We’re excited to announce our new AI service, EdifAI. It’s a marriage of AI tools and expert editorial. Have we broken the iron triangle of cost, scope, and speed? We think so.
Cattle vs. Pets: Not All Content is Special
Content marketing is like raising animals on a farm. You’ve got cattle in the field generating organic traffic and helping with your overall SEO strategy. And you have a few pets who live in your home, attracting the attention of very specific personas and generating leads. Here's how to tell the difference, and when to invest more into your marketing.
4 Things Your SaaS Website Needs to Compete
Does your SaaS website give prospects what they’re looking for? Make sure your website has these four key elements to stand out from the competition and win over potential buyers.
Unhinged Social Media Marketing: the Good, the Bad and the Science
An introduction to “unhinged” social media marketing, pros/cons, the psychology behind it, and what people are saying about it online.
The “Unhinged” Drama
The tea on all the drama between social media marketer, Jack Appleby and Duolingo's global social media manager, Zaria Parvez over "unhinged" social media marketing. We brought receipts.
Measuring Content Marketing Is More Than Traffic Numbers
Content marketing has become a buzzword, often associated with increasing website traffic, social media followers, and other measurable metrics. But is there more to it than “make numbers on the dashboard go up?” Of course there is. You’re reading an article written by a content marketer. What did you expect?
How to Create a SaaS Thought Leadership Strategy
Thought leadership is some of the highest-potential content you can produce, but it rarely performs. Why? Because there’s no clear strategy behind it. The world needs good thought leadership, especially now - but this great content doesn’t happen by accident.
7 Key Message Examples to Inspire Your Marketing
Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.
How to Write Thought Leadership for Technical Companies
This might ruffle some feathers, but I’m going to say it anyway: Every technical company should be publishing thought leadership content. If you’re making efforts to innovate, develop new products, or get a leg up on the competition, you need to publish thought leadership articles and white papers.
The Top 4 Kinds of Content Every Software Company Should Have
Marketing for software companies still suffers from reluctance to invest in strategic content creation. Marketing has earned a reputation for being a cost center, a department that spends a lot of money but makes no return. It’s the first thing to go in spending cuts and layoffs. But it doesn’t have to be that way. Marketing success relies on strategic thinking and strategic spending.
Is Marketing to Software Developers Hard?
Marketing to tech people is the worst. They are skeptical, dismissive, and would rather spend 100 hours of their time building their own app before spending $8/month on yours. They block ads, they have a sixth sense for promotional language, and they’re too smart for their own good.
I should know—I’m a tech person.
What Makes a Good B2B SaaS Writer
Are you struggling to find a good B2B SaaS content writer? Learn about the qualities of a good writer, the challenges in finding one, and why many professional writers aren't good B2B SaaS writers.
Good Content Vs. Bad Content: 7 Examples Show the Difference
Some things we know to be bad as soon as we encounter them, like spoiled milk. But classifying content marketing as “good” or “bad” is a much more nuanced situation. Sometimes it comes down to luck; bad content can get results; good content can languish unnoticed.
Here are some examples of good content and bad content, and 7 characteristics all good content has.
How to Find a Quality B2B SaaS Copywriter for Your Tech Business
SaaS businesses need more than just “a writer.” The right writer must understand marketing practices like content strategy, how to target potential customers, and writing conversion-oriented copy, sure. But they must also understand the SaaS industry, have a decent grasp of technology (especially if your SaaS business markets to software developers), and also be a good writer.
There’s, like, so much data
Is data exploding? If so, how do we survive the explosion?
How to Find the Right Content Strategist for Your Tech Company
If your tech startup is at the stage where you’re seriously considering hiring either a full-time content strategist or a contractor / freelance content strategist, you’ve reached an exciting and pivotal time in your company growth.
You’ve probably realized that:
ChatGPT: My Favorite New Employee
Will AI content tools like ChatGPT put us out of business? Hardly! We are already making money from it.
How & Why to Hire a Content Strategist
“I’ll get to marketing when everything else is in place,” you think. “We’re a technical company. The product itself is enough enticement. We want to acquire more users, so we need to focus on releasing and sharing more features.”
My friend, come sit and let me tell you with all kindness and your best interest in mind and let me tell you how wrong you are.
Is It Time For a Website Revamp? Here’s What to Do
Many tech startups come to us saying, “We need a website overhaul.” The usual stated reason: “Our website just isn’t performing.”
This can mean a lot of different things. But website performance is a red herring. Let me tell you the real reason for lackluster performance:
How We Got Our Site to 1,000+ Organic Search Clicks a Month
We built our site from practically zero organic search traffic to more than 1,000 clicks with a very simple SEO plan. Here’s how we did it.