Content Marketing in Phoenix
We are a Phoenix content marketing agency that specializes in content strategy and content creation for SaaS tech startups up to the enterprise level.
As a B2B SaaS marketing agency, we view content marketing as essential to your product-led growth strategy. After all, if no one knows you exist, they’ll never use your product. High-quality content plays a pivotal role in the long-term success of your company.
We have an in-house copywriting team of former SaaS marketers, software developers, and security experts who all have a passion for SaaS growth.
What is content marketing, and why does my B2B SaaS business need it?
Content marketing informs your target audience that you exist and can solve their problems. “If you build it they will come” simply does not work with SaaS products. The content marketing mindset is much more, “You built it, so tell them why they should come.”
More specifically, content marketing helps attract, retain, and engage your target audience and convert them into customers. Content marketing best practices include:
A detailed understanding of your target audience and the pains they experience
The value your product provides to that audience
Key messaging and positioning strategy
A content strategy that directly rolls up into your business goals
Specific channel content strategies
Measurable goals
Action-oriented content
SEO optimized website and blog content
Edify: The Phoenix tech content marketing agency
If you made it this far, you probably want to know a bit more about how we work. We’re different than other Phoenix content marketing agencies because our team is made up of marketing and tech experts. Will you need to explain to us what an API is? No. Want someone who used to be a software developer to write technical marketing content other developers will understand? We got you.
We provide monthly retainer services as well as ad hoc content creation or key messaging services. Those services include:
Key messaging
Quarterly content strategy
SEO keyword research and content calendar
Content creation for blog posts, articles, case studies, ebooks, white papers, website copy, email marketing, and more
Social media management
Executive ghostwriting
Marketing consulting
Our retainer agreements can be adjusted to include as many or as few of our services as you need.
Our Process
Discovery
We start off with at least one 30- to 60-minute Zoom call to understand your business, your current content marketing strategy, and your needs. We’ll share our thoughts on your existing site and content and provide ideas (yes, for free) of how to improve your content, even if you don’t hire us.
Key message workshop
If you don’t have any formalized key messaging, our first step is to take you through a workshop where we discuss the pain points your prospects experience, map those pains to your product, and create a detailed messaging document that will inform every piece of content we create.
This also helps us intimately understand your product, your customers, and your competition.
Full content strategy
Using everything we learn from the key messaging workshop and SEO research, we create a unique content marketing strategy for your B2B SaaS company. The strategy addresses all your channels, from demand generation to content creation, social media, email marketing, and more.
Your content marketing strategy is the foundation for creating content.
Proposal
If you want to move forward, we’ll send you a detailed proposal that examines your opportunities and the demonstrable results we can get for you in different timeframes. You’ll get a high-level idea of a content strategy that will work for you. We’ll also provide pricing options, but we know we never win on price—we win on quality and technical expertise. 😇
SEO deep dive
Once we’ve established key messaging and positioning, we’ll do deep keyword research into how you and your competitors perform on search engines, then build out a large list of high-opportunity and high-value keywords to pursue.
From there, we create content clusters of relevant topics and use that to inform your SEO content strategy.
Content creation
Now it’s time to deliver content. Based on the volume you determine in your retainer, we’ll deliver a certain amount of content to you every month. Depending on our agreement, that can be a certain number of blog posts only, or expand to shorter-notice email campaigns, conference copy, sales collateral, and more.
What makes our B2B content marketing services different?
As a marketing agency for software companies specifically, we understand the unique ups, downs, and nuances of your tech and your business. Our SaaS copywriters and marketers all have at least five years of experience writing solely for tech companies.
We also have a modern, holistic understanding of marketing and content strategies. We follow the best practices we listed above and have a wide network of tech-specialized PR, design, and video partners.
No B.S.
We’re straightforward in our communications and your marketing copy. If we get our hands on your content and marketing, your audience will understand exactly what you do and take action.
Data driven
When creating your strategy and your content topics, we look at what the data says. If your keywords aren’t resonating, we’ll research which ones we should target instead, then build your content and online presence around them.
Dedicated to quality
Don’t like what we did? Feel it doesn’t fit your business? We’ll redo it until it’s right, no extra fees. We also hold our writers to exacting standards and provide clients only with content we stand behind.
Who we work with
We provide our SaaS content marketing services to startups you’ve never heard of as well as some of the big boys in data and tech VC. Currently, most of our customers are in data services, cybersecurity, finance automation, and compliance.
We sign a lot of NDAs. Like, a lot.
FAQs
Do you only provide content marketing in Phoenix?
No. Though we serve the Phoenix metro area, including Scottsdale, Chandler, Gilbert, and Tempe, we have clients across the nation, from San Francisco to Boston. We regularly work with tech SaaS clients based in France, Germany, the UK, the Philippines, China, Canada, and more.
Are you a marketing agency for software companies only?
While most of our clients are B2B SaaS providers in security, compliance, data services, and financial automation, we occasionally serve other businesses, including accounting firms and technical manufacturing.
What should I look for in a SaaS content marketing agency?
Make sure that any technical B2B content marketing agencies have experience in tech fields. Especially if you are marketing to developers, it is crucial you hire marketing teams and writers that understand the nuances and priorities of software development. It’s also important that SaaS marketing agency members will focus on creating quality content, not just content that checks some SEO boxes. Finding an agency that knows the difference between content and good content isn’t always easy, but it is possible.
Good thing you found Edify.
Dry heat—no dry content.
Yeah, it gets hot in Phoenix, but it’s our content that sizzles. If you’re looking for some guidance on content that drives action, fill out the form below. We’ll be in touch with content marketing thoughts and weather comparisons.