Likes, Follows, Leads, and Shares
Because no tech person we’ve met likes to do social media.
“We know we should post on social, but…
… we’re engineers, not marketers.”
… we just don’t think that way.”
… we don’t even have accounts.”
… we don’t even know what buttons to push.”
… it feels so dirty.”
We’ve heard it all!
There are a few misconceptions about social:
It’s easy. (It isn’t.)
It’s a spare-time thing. (It isn’t.)
Anyone can do it. (Nope.)
It’s fast. (It ain’t.)
The good news: we have people who love it, are good at it, make time for it, and know how to speak to your audience.
Be Part of the Conversation
You don’t need to be on every social network,
just the ones that matter for your business.
Here’s how we can help you with social media management:
Content Promotion
Get attention on articles, product pages, and more
Turn blog articles into threads
Steer people to specific pages on your website
Share relevant lead gen content like ebooks and checklists
Content Creation
Promotional and informative graphics
Branded quotation images
Creative consultation for your employees
Interview video clips
Engagement Opportunities
It’s a lot of work to stay on top of the conversation opportunities on social.
We proactively watch what influencers and other brands in your space post.
Then we suggest how you can engage.
We can even take on engagement for you and your brand.
How It Works
Organic social media takes time, but we’ve always got a plan. We can help you work weeks in advance—with room for timely reactions to current events.
We’re happy to join your team Slack and group text convos. Social media growth is a team effort, not something that gets delegated.
We work together!
Teamwork
We don’t just start posting stuff for the sake of posting stuff. We put together a content strategy and a content calendar, then follow them.
Strategy
We track all of our upcoming and published social media posts with proactive tooling. You have full visibility into the social calendar up to a month in advance.
Manage
Respond
We’ll do everything we can to reply on our own based on our understanding of your product. If we need more context, we’ll make sure the best person on your team will know what to do to make the most of an opportunity.
Track
You don’t pay for posts, you pay for growth. We’re always watching metrics to make sure we’re hitting your social goals, whether it’s brand awareness, follower growth, website traffic, or engagement.
Costs and Benefits
We don’t sell social media management as its own service because it depends so much on content strategy, content production, and thoughtful messaging.
Social media management is an add-on to our monthly retainer packages.
Starts at $3,000 per month.
Pricing considerations include:
How many accounts (just your brand or perhaps people on your leadership team)
How many networks (usually LinkedIn and Twitter, but we’re cool with TikTok and Instagram)
How niche your company and industry are (research, networking, etc.)
How much content we’re producing (number of posts per day/week, etc.)
Speak to a human about this.
Never Tweet again.
Or just email us about it.
Stay behind the screen for now.