SEO isn’t dead, but if your organic traffic is crashing, outdated tactics and AI-driven search changes are likely to blame. Google’s AI Overviews, zero-click searches, and a flood of low-value content are making it harder than ever to get seen—so it’s time to adapt.

Easy SEO is dead, but smart SEO is still very much alive. AI-generated content and increased competition have made it harder to get clicks, but for businesses that adapt, SEO remains the best long-term marketing channel.

73% of B2B leads aren’t sales-ready, which means endless follow-ups, stalled deals, and a whole lot of wasted time. But with the right content—explainer videos, ICP-driven funnels, and sales enablement assets—you can turn cold leads into ready-to-buy prospects before they ever reach out.

You don’t need more time to create content—you need a ghostwriter, and AI has been in your pocket all along. In this post, I show how AI interviewed me, helped extract my best ideas, and turned them into a polished script that actually sounds like me—no robotic slop, just real, usable content.

Ghostwriting is no longer a luxury—it’s built into AI, and you just need to learn how to use it. Whether it’s interviewing you, refining your transcripts, or drafting content for you to tweak, AI can be your most efficient writing assistant.

Your pipeline is empty because you don’t produce. The hardest part about content isn’t coming up with ideas—it’s just doing it, and no, “I don’t have time” isn’t a real excuse.

Too many companies focus on selling features instead of benefits—leaving customers wondering why they should care. If you want to win business, stop talking about what your product does and start showing what it does for them.

Want to be the first person your ideal customer thinks of when they’re ready to buy? Speak directly to their needs, show clear value, and make working with you a no-brainer.

Too many businesses chase attention when they should be focused on being remembered. Flashy marketing might get likes, but real success comes when people think of you first when they need a solution. Instead of asking, “How can I get noticed?” start asking, “How can I be remembered?”

Struggling with social media as a technical founder? You’re not alone. Many introverts fall into the social media doom loop—wanting attention for their company but hating self-promotion. The good news? You don’t have to brag to build an audience. Learn how to share stories, spark conversations, and grow your presence without feeling fake.

Case studies can be great for sales—unless they blow up in your face. This week, a Monkedia case study went viral after Vessi’s CEO called out its over-the-top claims. Now, it’s deleted, but the internet never forgets. Let’s break down what went wrong.

The one-person marketing team sounds heroic, but in reality, it’s a fast track to burnout, frustration, and missed goals. Companies expect one person to handle branding, content, paid ads, SEO, and more—without the support needed to succeed. In this video, we break down why this approach fails, what actually drives marketing success, and how overwhelmed marketers can dig themselves out.

HubSpot’s organic traffic skyrocketed to 24 million hits per month—then crashed. Google’s AI overviews, EEAT rankings, and changing search behavior are reshaping SEO, making top-of-funnel content nearly obsolete. To stay ahead in 2025, marketers need deeper, expert-driven content, engaging formats like video, and a focus on bottom-funnel insights AI can’t replicate.

A sales team without content is like a soldier without a weapon—left to rely solely on confidence and storytelling to close deals. Equipping your team with case studies, one-pagers, and tailored resources ensures they have the tools to shorten sales cycles, win more deals, and build credibility.

Learn the 8 essential types of content every product launch needs, from top-of-funnel articles to sales PDFs, to drive awareness, engagement, and conversions.