B2B case studies can land six- and seven-figure deals—if they’re written right. This guide walks you through the entire process, from planning and interviewing to crafting a compelling story and promoting it effectively.

Bad case studies make your customer look bad, make your product the hero, and drown the reader in fluff instead of impact. A great case study should position your customer as smart, highlight their success with your product as the enabler, and showcase real, quantifiable results that make prospects think, “I want those numbers too.”

SEO isn’t dead, but the old playbook is. AI search, zero-click results, and outdated strategies are crushing organic traffic—here’s how to fix it before it’s too late.

SEO isn’t dead, but if your organic traffic is crashing, outdated tactics and AI-driven search changes are likely to blame. Google’s AI Overviews, zero-click searches, and a flood of low-value content are making it harder than ever to get seen—so it’s time to adapt.

Easy SEO is dead, but smart SEO is still very much alive. AI-generated content and increased competition have made it harder to get clicks, but for businesses that adapt, SEO remains the best long-term marketing channel.

73% of B2B leads aren’t sales-ready, which means endless follow-ups, stalled deals, and a whole lot of wasted time. But with the right content—explainer videos, ICP-driven funnels, and sales enablement assets—you can turn cold leads into ready-to-buy prospects before they ever reach out.

You don’t need more time to create content—you need a ghostwriter, and AI has been in your pocket all along. In this post, I show how AI interviewed me, helped extract my best ideas, and turned them into a polished script that actually sounds like me—no robotic slop, just real, usable content.

Ghostwriting is no longer a luxury—it’s built into AI, and you just need to learn how to use it. Whether it’s interviewing you, refining your transcripts, or drafting content for you to tweak, AI can be your most efficient writing assistant.

Your pipeline is empty because you don’t produce. The hardest part about content isn’t coming up with ideas—it’s just doing it, and no, “I don’t have time” isn’t a real excuse.

Too many companies focus on selling features instead of benefits—leaving customers wondering why they should care. If you want to win business, stop talking about what your product does and start showing what it does for them.

Want to be the first person your ideal customer thinks of when they’re ready to buy? Speak directly to their needs, show clear value, and make working with you a no-brainer.

Too many businesses chase attention when they should be focused on being remembered. Flashy marketing might get likes, but real success comes when people think of you first when they need a solution. Instead of asking, “How can I get noticed?” start asking, “How can I be remembered?”

Struggling with social media as a technical founder? You’re not alone. Many introverts fall into the social media doom loop—wanting attention for their company but hating self-promotion. The good news? You don’t have to brag to build an audience. Learn how to share stories, spark conversations, and grow your presence without feeling fake.

Case studies can be great for sales—unless they blow up in your face. This week, a Monkedia case study went viral after Vessi’s CEO called out its over-the-top claims. Now, it’s deleted, but the internet never forgets. Let’s break down what went wrong.

The one-person marketing team sounds heroic, but in reality, it’s a fast track to burnout, frustration, and missed goals. Companies expect one person to handle branding, content, paid ads, SEO, and more—without the support needed to succeed. In this video, we break down why this approach fails, what actually drives marketing success, and how overwhelmed marketers can dig themselves out.