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App Tracking Transparency is Killing Your Ad Strategy
Apple’s new iOS 14.5 App Tracking Transparency is changing the landscape for ad spend in 2021. Will it kill your ad strategy? If so, what should you do?

Getting No Leads? Here’s Why.
You’ve got the blog posts. You’ve got the content calendar. But you’ve gotten no new leads! What gives?
Producing engaging content that builds a following is really hard work.

Should I Start a Blog?

How to Create a Content Calendar — and Why You Need One

Live Your Best Life With Content Marketing Goals

Is Your Website an Internet McMansion?
Expensive website + crappy content = internet mcmansion

Even Technical Blogs Need Stories
Why use a ton of words, technical jargon, and boring tone when you can tell a compelling story?
Authenticity Online with Tisha Marie Pelletier
Too often, we hold back what we really feel and want to say because of what others may think of us. Not anymore!
Tune into this candid conversation with the founders of Edify Content as they jump in the hot seat on #casualconvofriday

Copy Talk: Dbrand Shows Us How Good Writing Is Done
Today I want to walk you through a website that will make most writers swoon. Introducing: Dbrand.
Here’s exactly what dbrand does right with their copy:

5 Reasons You Should Really Hire a Writer

FREE Guide! The Top 7 Things You Need for a Good Content Strategy
Subscribe to our newsletter for a free 24-page content strategy guide. Yes, totally free. And it’s even useful!

GHDC: Do You Know Your Strengths & Weaknesses?
When you’re asked “What are your strengths and weaknesses?” they’re looking for a lot more than that. We share what hiring managers are ACTUALLY looking for when they ask that question in an interview.

GHDC: You MUST Learn to Brag About Yourself
You are looking to sell yourself to an employer, so you have to talk like it. It’s that simple.

GHDC: “But LinkedIn is Stupid!”
LinkedIn is one of the most important tools for getting a new job. Don’t say “No” to LinkedIn — get on there yesterday!

GHDC: You Should Recreationally Interview
Yes, you SHOULD be applying for and interviewing at jobs even if you are already employed. You don’t have to tell anyone that’s what you’re doing, but you should still do it.

GHDC: You MUST Prepare for Interviews

GHDC: Ask Your Friends to Help You Get a Job!
If you aren’t asking your friends for referrals at their companies, you are being STUPID. Who you know is a HUGE part of getting hired. Work that network! Here’s how to do so — and build a network if you don’t have one.

GHDC: “Requirements” Aren’t Requirements
Repeat after me: Job requirements are NOT ACTUAL REQUIREMENTS. Even a recruiter agrees! Find out how much alignment she says companies are ACTUALLY looking for.

GHDC: You CAN Play With the Truth!
Willing to play with the truth on your resume and job application? Here’s how to do so in the least dishonest way possible.
